H&M Opens Gorgeous Concept Home Store At 208 Regent in London

H&M is rolling out new ideas at a breataking pace, adding a breathtaking, London-based concept home store to their portfolio this week. Located at 208 Regent Street, the store spans 700 square metres, the store occupies two floors and includes an event space, in-house florist Bunches and in-store cafe.

The Swedish retailer has collaborated with auction house Christie’s for the opening, showcasing pieces from upcoming auctions in combination with H&M Home designs. H&M Home Regent Street is open between 10am – 9pm Monday-Saturday, 12-6pm on Sundays.