Making pledges around sustainability is the easy part for businesses large and small. The question is whether or not brands are delivering on those promises, Vogue Business quotes Standearth as saying that until now, no organization holds the fashion industry accountable on sustainability promises vs deliberables.
The Canadian-American advocacy group released its first fashion industry report card last Thursday, writing that Levis and American Eagle are the only two major players on target with the Paris Agreement’s goal to limit temperature increases to 1.5 degrees, according to Standearth.
The report, titled “Filthy Fashion Climate Scorecard,” ranks the climate commitments of 45 top fashion companies who have joined the Sustainable Apparel Coalition, the UN Fashion Industry Charter for Climate Action, or the G7 Fashion Pact.
“A handful of companies, including Levi’s, Burberry, the Gap, H&M, and American Eagle are taking meaningful strides to shift their global supply chains off dirty fossil fuels. But many other companies are relying on false solutions to meet their climate commitments – easy measures that look good on paper but fail to tackle carbon pollution in the real world. While the industry’s progress is encouraging, signing onto one of these initiatives doesn’t guarantee that a company will take climate action in line with the scale of emissions reductions needed to keep the world below a dangerous level of warming,” said Liz McDowell, Filthy Fashion Campaign Director at Stand.earth.
The companies ranked in the report are: Adidas, Aldo, American Eagle, Amer Sport brands Arcteryx and Salomon, ASICS, Burberry, Columbia, C&A, Disney, Eileen Fisher, Esprit, Ganni, Gant, Gap, Guess, Hanes, H&M, Inditex (Zara), JCPenny, Kering group (Gucci, Yves St Laurent, Stella McCartney), Land’s End, Levi’s, LL Bean, Lululemon, LVMH (Dior, Fendi), Macy’s, Mammut, Mountain Equipment Coop (MEC), M&S, New Balance, Nike, Nordstrom, Otto, Patagonia, Pentland, Primark, Puma, PVH (Calvin Klein, Hilfiger), Recreational Equipment Inc (REI), SkunkFunk, Target, Under Armour, VF Corp (The North Face, Timberland), and Walmart.
17 companies have made little to no climate commitments — despite signing a sustainability pledge with fanfare — which would put the world on a path to climate catastrophe, with 3 or more degrees of warming, writes .Standearth.