Calvin Klein Jeans Fall 2019 Ad Campaign Promotes Sexy | Saitex Sustainability Update

Calvin Klein Jeans Fall 2019 Ad Campaign Promotes Sexy | Saitex Sustainability Update

Theo Wenner captures Calvin Klein Jeans Fall 2019 campaign, styled by Melanie Ward. Models Abby Champion, Aqua Parios, Ben Allen, Iris Law, Lexi Boling and Selena Forrest front the campaign with creative direction by Cedric Murac./ Hair by Holli Smith

As promised, AOC takes a temperature check on denim production sustainability initiatives at Calvin Klein Jeans, a practice that we’re employing regularly for all the major brands that we feature. Fashionista visited Saitex, an innovative, sustainability-focused factory that produces denim for both Calvin Klein Jeans and Tommy Hilfiger — owned by PVH. We don’t know the percentage of Calvin Klein Jeans produced by Saitex, nor whether the sustainable jeans currently being promoted by Calvin are a significant portion of their total inventory. We do know that PVH takes the topic of sustainability very seriously, having opened a denim sustainability lab. (See article end of this one.)

Located in Vietnam, Saitex is “the denim partner of choice for a host of ethical labels including Everlane, Eileen Fisher and G-Star Raw. Saitex also produces for American Eagle, Gap, J Crew, Madewell, Ralph Lauren, Outerknown and more.

Saitex founder Sanjeev Bahl is actually featured on the Madewell website, as part of their transparency initiative.

Standearth's First Fashion Industry Sustainability Report Card Promises Made v. Promises Kept

Image by Levi’s

Making pledges around sustainability is the easy part for businesses large and small. The question is whether or not brands are delivering on those promises, Vogue Business quotes Standearth as saying that until now, no organization holds the fashion industry accountable on sustainability promises vs deliberables.

The Canadian-American advocacy group released its first fashion industry report card last Thursday, writing that Levis and American Eagle are the only two major players on target with the Paris Agreement’s goal to limit temperature increases to 1.5 degrees, according to Standearth.

The report, titled “Filthy Fashion Climate Scorecard,” ranks the climate commitments of 45 top fashion companies who have joined the Sustainable Apparel Coalition, the UN Fashion Industry Charter for Climate Action, or the G7 Fashion Pact.

“A handful of companies, including Levi’s, Burberry, the Gap, H&M, and American Eagle are taking meaningful strides to shift their global supply chains off dirty fossil fuels. But many other companies are relying on false solutions to meet their climate commitments – easy measures that look good on paper but fail to tackle carbon pollution in the real world. While the industry’s progress is encouraging, signing onto one of these initiatives doesn’t guarantee that a company will take climate action in line with the scale of emissions reductions needed to keep the world below a dangerous level of warming,” said Liz McDowell, Filthy Fashion Campaign Director at Stand.earth.

The companies ranked in the report are: Adidas, Aldo, American Eagle, Amer Sport brands Arcteryx and Salomon, ASICS, Burberry, Columbia, C&A, Disney, Eileen Fisher, Esprit, Ganni, Gant, Gap, Guess, Hanes, H&M, Inditex (Zara), JCPenny, Kering group (Gucci, Yves St Laurent, Stella McCartney), Land’s End, Levi’s, LL Bean, Lululemon, LVMH (Dior, Fendi), Macy’s, Mammut, Mountain Equipment Coop (MEC), M&S, New Balance, Nike, Nordstrom, Otto, Patagonia, Pentland, Primark, Puma, PVH (Calvin Klein, Hilfiger), Recreational Equipment Inc (REI), SkunkFunk, Target, Under Armour, VF Corp (The North Face, Timberland), and Walmart.

17 companies have made little to no climate commitments — despite signing a sustainability pledge with fanfare — which would put the world on a path to climate catastrophe, with 3 or more degrees of warming, writes .Standearth.

Elsa Hosk Unveils New J Brand Collab Promoting Latest Denim Innovations In Sustainability Drive

Elsa Hosk Unveils New J Brand Collab Promoting Latest Denim Innovations In Sustainability Drive

Victoria’s Secret Angel Elsa Hosk shares a new Fall 2019 denim collaboration with J Brand. Photographer Zoey Grossman flashes Elsa in key pieces that are original designs and revived classics from the Swedish beauty’s closet. /Makeup by Stacey Tan; hair by Kali Kennedy

J Brands is part of Fast Retailing Co., Ltd, a Japanese company that also owns UNIQLO and is the world’s third-largest casual clothing retailer with annual sales of $19bn. Other brands include Comptoir des Cotonniers, GU, Helmut Lang, Princesse tam.tam, and Theory.

In 2016 Fast Retailing Co. unveiled plans for its Fast Retailing Jeans Innovation Center in Gardena, Calif. next door to the Japanese-owned Caitac Garment Processing location. Caitac has been washing jeans for local denim makers for years — and most of us know that iconic denim is one of the most unfriendly to the environment products in the fashion industry.