Elsa Hosk Unveils New J Brand Collab Promoting Latest Denim Innovations In Sustainability Drive

Elsa Hosk Unveils New J Brand Collab Promoting Latest Denim Innovations In Sustainability Drive

Victoria’s Secret Angel Elsa Hosk shares a new Fall 2019 denim collaboration with J Brand. Photographer Zoey Grossman flashes Elsa in key pieces that are original designs and revived classics from the Swedish beauty’s closet. /Makeup by Stacey Tan; hair by Kali Kennedy

J Brands is part of Fast Retailing Co., Ltd, a Japanese company that also owns UNIQLO and is the world’s third-largest casual clothing retailer with annual sales of $19bn. Other brands include Comptoir des Cotonniers, GU, Helmut Lang, Princesse tam.tam, and Theory.

In 2016 Fast Retailing Co. unveiled plans for its Fast Retailing Jeans Innovation Center in Gardena, Calif. next door to the Japanese-owned Caitac Garment Processing location. Caitac has been washing jeans for local denim makers for years — and most of us know that iconic denim is one of the most unfriendly to the environment products in the fashion industry.