How Bella Hadid and adidas Are Making the SL72 Sneaker Summer's BFD

How Bella Hadid and adidas Are Making the SL72 Sneaker Summer's BFD

Supermodel Bella Hadid’s latest street style moment sought to make the adidas SL72 sneaker summer-games supreme. Originally crafted for road runners, the SL72 was released in conjunction with the 1972 Olympic games back in the day, long before many AOC readers were born.

On Thursday, July 18, the American Jewish Committee spoke out against the campaign and called for Adidas to “address this egregious error.”

It makes far more sense to AOC that in a world of young people globally protesting in support of Palestine, and the SN 72 debut at the Munich Olympics that adidas — with or without Bella’s knowledge and cooperation — decided to turn up the global heat with this campaign.

AOC fears Adidas has bet that young people will rally around the shoe as a symbol of pro-Palestinian resistance, once Bella has been attacked by the Israeli press and numerous anti-semitism groups in America and Germany. How sad.

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