Liberal Democrats in England say that as part of a new policy on women’s issues, all images should be accompanied by a message indicating that the photos have been airbrushed. Research shows that women are increasingly likely to consciously or subconsciously evaluate their own physical looks against airbrushed Photoshop images.

Twiggy’s airbrushed images in Olay adPhotoshopped images also convey an unrealistic expectation around product efficacy. The latest trigger in the Photoshop debate came with Olay’s face cream images of sixties model Twiggy — without any lines in her face.