The new campaign for Victoria’s Secret Body Collection — the very guts of the VS brand — is out, and we celebrate the return of “not too old under new VS ownership”, VS original Helena Christensen. Helena appears in several shots and is also the photographer of the campaign. Nice move!

Something akin to Balmain Army may be in the making, based on other new VS imagery. The concept is much more inclusive vs Angels, which is NOT inclusive and never was. Angels was a creation of the male minds suddenly running all of Victoria’s Secret — and yours truly was vehemently against it.

Helena joins Barbara Palvin, Candice Huffine, Daniela Pestova, Jasmine Tookes, Joan Smalls, Lais Ribeiro, Romee Strijd, Solange Van Doorn and Valentina Sampaio.

Sadly, the Victoria’s Secret website is unavailable until March 29, at the earliest, related to our national COVID-19 crisis. And most shopping centers are closing down.

Ironically, Victoria’s Secret may be an unintended symbol of America’s ability to survive and rise — just as it had become a symbol of America’s demise. I’m ready to rally for the brand as a metaphor for how America can get out of a deep ditch — if we choose to change our ways. True grit women can be very sexy in tough times. Here’s hoping. ~ Anne