It’s easy to think these beautiful shots come from a 1972 lingerie campaign, but the images are for Mikimoto pearls and appeared in Vogue UK, October 1972.

We’re struck by the sensuality of the images and also that the pearls are marketed to the woman as part of her personal beauty box. The Mikimoto pearls branding conversation is focused on her intimate self and not pearls as an outward sign of status or successful relationship with the man giving her the pearls.

Presumably there is some airbrushing of the images but little indentations and creases are left; today they would be Photoshopped away today as part of flaw fixing.