Anne Rethinks ‘Flawless’, Third-Tier Male Photographers & Values That Matter

Victoria’s Secret may be promoting women’s relentless need to look ‘flawless’ with their new ‘Flawless’ bra.  The entire fashion and beauty industry is focused on our flaws, as if we are in constant need of fixing, but I’m with Gisele Bundchen and photographer/designer Johan Lindeberg who argue that women should get real and embrace our imperfections.

The internationally famous Gisele (see her newest lingerie collection in Sensual Fashion) shot her the ad campaign for BLK DMN jeans without any kind of makeup, professional hairdressing or the help of Photoshop.

“I feel like women should be really real and raw and it doesn’t happen anymore [in fashion photographs],” the former Victoria’s Secret Angel told Fashionista.com, crediting designer/photographer Johan Lindeberg for his unconventional approach.  “I love that feeling of, you know, we are women, we are so different, our imperfections are what make us unique and beautiful. He gets that. He’s not trying to retouch you or put a pretty light on you. He’s not like ‘you gotta look a certain way.’ He’s like, ‘you are you’ so now I’m gonna just be here with a camera, so express yourself how you like.”

Bundchen poses in a series of 25 not-yet-released portraits for DLK DNM’s ‘Wild’ campaign, where the superstar, highest-paid model in the world smiles sans makeup, barefoot and topless but not full frontal, according to WWD.

Johan Lindberg maintains a view of women very different from most of our fashion patriarchy values, obsessed with remaking women in their best vision of ourselves. Note, many members of this club are women. Lindberg shares AOC’s Smart Sensuality vision of the vast beauty of a female species that doesn’t need constant improvement.