Last week we shared model Ashley Graham’s incredibly inspiring TED talk on body confidence. It’s a must watch for all women, regardless of size, cellulite and a certain preoccupation with perceived flaws promoted by the fashion and beauty industries that have a vested financial interest in fixing us.

Ashley Graham challenges us to take another route, one in we banish the self-loathing and learn to embrace the woman in the mirror. This strategy has been fundamental to AOC since 2009, and we stand firm on these convictions.

Photographer Jason Hetherington captures Ashley in the studio for Elle UK’s July issue, styled by Michelle Duguid with makeup by Sophie Beresiner.