Rihanna Torches Valentine's Day With a Virtual Lingerie Feast You Can Buy for Real

Rihanna presents her Savage X Fenty Valentine’s Day collection starring Rihanna herself and a crew of good friends including Alek Wek, Chinqpink, Lulu Bonfils, Miguel and Nazanin Mandi.

The sexy as hell business guru throws over $2 million worth of antique diamond and ruby jewels, including five Art Deco pieces from Lang Antiques that are over 100 years old.

The collage presentation format tends to diminish the impact of jewelry, especially when it’s fighting for attention in a sea of red latex and red fishnet photographed by Dennis Leupold.

Rihanna has pulled all the stops of this campaign, and while her sales revenue may not equal that of the beleaguered Victoria’s Secret, she is hammering them in marketing. She creates her own fashion show through the marketing campaign and videos.

The Valentine’s Day 2021 campaign features 4 playful styles – Candy Hearts, Seamless Fishnet, Linking Hearts, and the latest additions to men’s underwear and sleepwear.

Cybersex, erotic tech and virtual intimacy are on the rise during COVID-19. In this highly-visual world, lusty world, Rihanna encourages us all to just pull out the stops and “go for it”.

As if Rihanna hasn’t served up enough of a scorching sensual feast, she calls on Fenty friends Alek Wek, Chinqpink, Lulu Bonfils, Miguel and very sexy, adoring wife Nazanin Mandi,

Building on the launch of men’s underwear and sleepwear styles last year, this newest assortment of styles continues to push the boundaries of individuality with versatile pieces that can be worn by every-BODY. Designed to be layered or worn as separates, the latest additions include an oversized satin sleep smoking jacket and matching boxer in the iconic Savage X lavender color, a satin sleep smoking jacket in solid black caviar, satin boxer in solid goji berry red, and woven boxers in monogram prints.” – from Savage X Fenty

“With sheer dotted mesh, ruby red lace, satin lace-up ties & open-back styles, the new Candy Hearts collection is red hot. Cheeky candy heart-shaped messages bring a playful and sassy attitude a collection that is a naughty as it is sweet. Dare to bare in the curve hugging Valentine’s Seamless Fishnet mock neck slip in black caviar and goji berry red. No matter what V-Day looks you pair them with, the Linking Hearts Embroidery styles are the perfect match with an unlined balconette bra, garter belt and g-string.