The message behind the new Ashley Graham X Knix Collection is clear.

It's time that all of us lived unapologetically free. Free from judgement. Free from self-doubt. Free to be yourself. That's why all our products, from the most comfortable wireless bras to super absorbent underwear, are designed to make you feel more comfortable in your own skin.

From the sheer sexiness of The Mesh Collection to the luxe softness of The Modal Collection, Knix promises that it has every woman covered.

Graham’s fashion industry experience and wildly frank and popular public pregnancy voice on body changes and body positivity are perfect for the new Knix capsule collection.

“I’d designed capsules before, and I have had such a history with lingerie throughout my 20-year career,” she says. “Because of those experiences, I wasn’t necessarily focused on the number of bras vs. bodysuits. What I got nitpicky about were the colors and the silhouettes. I wanted this to be universal, for all the pieces to be beautiful so that no one minds if their strap shows. We started by putting together a gorgeous inspiration board, and the team at Knix just nailed it.”

Devoid of bulky, breakable underwires and fancy frills, the collection is streamlined beautiful. In Graham’s case, it’s perfect for chasing the needs of newborn twins and one toddler Isaac, an adoring husband Justin Ervin, and an amped-up fashion and lifestyle modeling and talk show host career.

Ashley Graham has struck an endearing chemistry with her fans for being frank about women’s issues without communicating how wonderful she is with every new public post. From a PR standpoint, Graham has perfect balance.

The new mom of twin boys Malachi Ervin and Roman Ervin born on January 7, 2022 has little time for small talk — and yet she is unusually public and accessible. In fact, the Twix collab was born of an Instagram relationship between Ashley Graham and Knix founder Joanna Griffiths.

“We did an open call on social media and asked everyone to submit a video, so I handpicked the girls myself,” says Graham about the wide variety of models featured in the Ashley Graham X Knix collab images. For many models it was their first time in front of a camera, and Graham chose each of them.

Ashley Graham is known for being unusually focused and goal oriented, and she delivers a roadmap to success for other women. On the subject of Knix, Graham hints that they are just getting started.