Madonna loves coconut water - the juice found inside young, green fruits - so much she bought the company that makes Vita CocoInterest in coconut water is skyrocketing. Brands include Vita Coco (Madonna’s investment), Zico and Dr Antonio Martins Coco Juice, writes the Daily Mail. Looking at Amazon, Madonna’s Vita Coco is #22 product in Grocery & Gourmet Food. It has a 4-star rating and 360 reviews.

Why are Gwenyth Paltrow and a host of other Hollywood stars raving about coconut juice?

Coconut juice is the juice found inside young, green fruits. It should not be confused with coconut milk, the cream sustance made from water and rated coconut flesh.

Coconut Water Nutrition Information

According to WebMD, coconut water has fewer calories, less sodium, and more potassium than a sports drink. Ounce per ounce, most unflavored coconut water contains 5.45 calories, 1.3 grams sugar, 61 milligrams (mg) of potassium, and 5.45 mg of sodium compared to Gatorade, which has 6.25 calories, 1.75 grams of sugar, 3.75 mg of potassium, and 13.75 mg of sodium.

Besides having four to five times less sugar than fruit juices and carbonated beverages, the sugar is natural rather than altered sugars. Coconut water helps to control blood sugar levels and can be effective in controlling blood sugar levels.

Coconut juice is a good source of Vitamins C and B, as well as protein, calcium, iron, manganese, magnesium, potassium and zinc.

Coconut Water Increases Metabolism

Experts say that coconut water helps to increase the metabolic rate in ones body, encouraging the body to not process natural sugars and carbs too quickly. Apostles of coconut water say they have more energy and that their metabolisms increase.

Coconut Water and Aging

There is serious interest in the anti-aging properties of coconut water, because it contains a group of nutrients called cytokinins. There are no long-term studies that support this claim in humans, but cytokinins are phytohormones that stimulate cell division and metabolism.

Extensive research on the anti-aging properties of cytokinins in plants appears to be sound.

Coconut Water and Potassium

The drink is popular with the exercise crowd because it’s full of electrolytes, minerals vital for muscle movement, brain function and nerve transmissions. Potassium is one of the most important electrolytes, and a small container contains significantly more potassium than bananas.

Potassium maintains water pressure within cells as well as water pressure within the blood, thereby helping the body to rehydrate quickly.This makes it an all natural isotonic beverage.

Potassium is also associated with more intense orgasms.

After exhausting workouts, coconut water alone isn’t sufficient for serious athletes. But as an alternative to high-sugar, low-nutrient drinks, coconut is great. It is also not an alternative to food, because the amount of protein in the drink is small.

Coconut Water is noted for having a very specific, almost sour, taste. People tend to love it or hate it.