Louis Vuitton 2014 The Spirit of Travel Campaign: Never Ask For Directions, Just Be Where You Are

Louis Vuitton introduces another Spirit of Travel 2014 campaign, a trek to the South African bush. The campaign starring models Karen Elson and Edie Campbell “conjures the original spirit of travel for the next generation: the allure of the unknown, the thrill of exploration, the wonder of discovery.

Carine Roitfeld chooses Louis Vuitton’s iconic Monogram canvas, created by Georges Vuitton in 1896 as the fashion focus, accompanied by Louis Vuitton luggage.

Peter Lindbergh captures the magic of travel in this exquisite set of images that inspired the phrase: “Never ask for directions, just be where you are.”

Louis Vuitton The Spirit Of Travel Campaign 2014

On a personal note, this 2014 Louis Vuitton Spirit of Travel campaign created an emotional connection between Anne and the brand that has been rock solid ever since we first posted it on AOC. We’ve refreshed the campaign today and moved it to the front of the queue after writing about the departure today [2/6/2025] of Gucci’s creative director Sabato de Sarno.

When AOC refers to ad campaigns with heart, this 2014 video and images capture the psychological and emotional DNA of wanderlust — a worldview that is infused with respect for people, culture and the environment worldwide.