Imaan Hammam
/ Anne Enke
@ImaanHammam
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Candice Swanepoel, Devyn Garcia and Imaan Hammam front the new Victoria’s Secret [IG] 2025 Very Sexy Campaign. As sexy comes roaring back, photographer Yulia Gorbachenko [IG] turns her woman-friendly lens on three of the hottest women riding the VS carousel.
Celia Azoulay styles the campaign with strong woman props and a smoldering color palette with shades of black, burgandy, fuchsia and plum.
The September 2025 issue of Vogue Netherlands [IG] puts Imaan Hammam on three covers, all shot in Cairo. The Moroccan-Egyptian beauty, born and raised in Amsterdam, is photographed by Lachlan Bailey [IG] in images styled by Linda Gumus Gerritsen in her father’s homeland.
How refreshing to see sensuality back in fashion for Vogue France’s June/July 2025 Wellness issue, with Claire Thomson-Jonville head of editorial content. Fashion & image director at large Alastair McKimm chooses luxury staples from Alaiä, Calzedonia, Chloe, Courrèges, Eres, Loewe, Louis Vuitton, Stella McCartney and more.
The fashion shoot is centered on Imaan Hammam, a modern goddess with ancient roots, lensed by Mario Sorrenti [IG], with creative direction by Raul Martinez./ Hair by Tomo Jidai; makeup by Jamal Scott
Models Imaan Hammam and Vivienne Rohner come together in ‘The Heat Is On’ for the June 2025 issue of British Vogue [IG]. Photographer Oliver Hadlee Pearch [IG] captures the duo, with styling by Julia Sarr-Jamois./ Hair by Cyndia Harvey; makeup by Ammy Drammeh
Victoria’s Secret Summer Escape 2025 Campaign gathers Imaan Hammam and Jill Kortleve on a St. Barts beach for the start of summer’s swim season. Emmanuelle Alt styled the campaign lensed by Lachlan Bailey [IG]. / Hair by Damien Boissinot; makeup by Fulvia Farolfi
The Victoria’s Secret Swimwear [IG] is sold in select high-volume stores and online. There’s another campaign TROPIC OF C X VICTORIA’S SECRET, with Candice Swanepoel, who founded Tropic of C’s sustainable swimwear, and Joan Smalls coming shortly.
Last week, AOC shared the lingerie pieces of the Victoria’s Secret Summer Escape 2025 Campaign.
With all the stress America is under in this moment, I recommend that we all bask in the atmosphere of four beauties: Blésnya Minher, Devyn Garcia, Imaan Hammam and Paula Soares, in Victoria’s Secret Very Sexy, Very New Spring 2025 campaign.
Emmanuelle Alt styles the campaign, introducing the new Lightly Lined Low-Cut Demi Bra, lensed by Lachlan Bailey [IG]. This is a multi-pronged campaign from Atelier Victoria’s Secret x Altuzarra, representing the first time that VS has worked with designer Joseph Altuzarra.
Showstudio calls them “Steven Meisel’s Supermodel Sirens”, five women “dripping in crystals.” Top models Abby Champion, Fei Fei Sun, Imaan Hammam, Irina Shayk and Karlie Kloss join forces in the new S/S 2024 Swarovski [IG] campaign inspired by Venus, the Roman goddess of love.
In ancient Roman mythology, Venus, the goddess of love and beauty, emerged from the sea fully grown and adorned with exquisite jewelry. The myth tells of Venus being born from the foam created when the Titan Cronus castrated his father Uranus and threw his severed genitals into the sea. This act led to the sea producing the goddess of love and desire.
Imaan Hammam for Zara Swimwear | Even Stone Age Humans Loved Swimming
Top model Imaan Hammam fronts the late February 2024 release of Zara Swimwear. The images remind us that spring is coming in to the northern hemisphere, and swimming is on our minds.
Some of the earliest examples of ancient swimmers include the frescoes in the Cave of Swimmers in Egypt, dating back to around 10,000 years ago.
Water holds immense symbolic significance in various global religions due to its powerful and transformative nature. In many belief systems, water is seen as a source of life and purification.
Read on about the role of water in Buddhism, Hinduism, Islam and indigenous cultures.
Models Devyn Garcia, Doutzen Kroes, Imaan Hammam, Lily Aldridge and Mayowa Nicholas invite us into Victoria’s Secret 7.0, or whatever version we’on at this point. Anne is totally lost.
It’s great, though to see such a high-quality cast assembled on behalf of the new Body by Victoria 2024 Campaign.[IG] Photographer Mikael Jansson [IG] captures the quintet, styled by Camilla Nickerson. / Makeup by Mark Carrasquillo; hair by James Pecis
We don’t know the annual results for VS, which had another very tough year in revenue and profitability in 2023. Those results will become public on March 7, 2024.
It seemes that the global fashion show documentary did not fare particularly well, as VS chief executive Martin Waters said — speaking about a list of VS actions to reinvigorate the entire business, not only the renewed 2023 fashion show: “Despite everyone’s best endeavours, it’s not been enough to carry the day.”
In 1992 American designer Donna Karan launched her campaign “In Women We Trust” shot by Peter Lindbergh. That fashion maverick statement about female leadership and competence was celebrated again today — not with America’s first woman president which we’ve all hoped for — but with photographer legend Annie Leibovitz gathering eight models so famous that they can go by their first names without confusion.
Featured in the Donna Karan revival campaign are Amber Valletta, Carolyn Murphy, Cindy Crawford, Imaan Hammam, Karlie Kloss, Linda Evangelista, Liya Kebede and Shalom Harlow.
Photographer Leibovitz shot the campaign in a Brooklyn warehouse, with video by Barbara Leibovitz Hellman and styling by Jessica Diehl.
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Supermodel Imaan Hammam takes two covers for the August 2023 issue of ELLE USA. Imaan wears bralette and earrings from Fendi Couture above with a corset from New York Vintage. The second cover below features Imaan wearing an Armani Prive black gown with Van Cleef & Arpels necklace.
Leah Faye Cooper interviews Hammam in her Brooklyn apartment during Ramadan, explaining how 2023 is a year for her to connect more deeply with her Muslim faith. Imaan is not only fasting by day but also not working.
The very top model became an Estée Lauder Global Brand Ambassador in May, and she reports fainting on the set during Ramadan 2022. “They’d be having you doing so much on these shoots, girl. It’s like dancing, jumping around, running—and then there’s a room for TikTok, doing all these TikTok videos….”
The fabulous Imaan Hammam [IG] covers the May 2023 issue of Harper’s Bazaar France [IG]. This is the third issue of a French edition of Harper’s Bazaar, led by the Prisma presse group, which acquired the licence for France.
Emmanuelle Alt [IG] styled Hammam in images lensed in a variation of black and white by Robin Galiegue [IG]. The former EIC of Vogue France is expected to have a more influential voice at the magazine, as her contractual obligations to Conde Nast expire.
The Case for Elevated Basics
The fashion trends term describing the Spring 2023 Massimo Dutti Limited Edition collection is ‘elevated basics’. Every fashion-aware person self-defines their own vision of ‘elevated basics’, but Massimo Dutti’s 2023 vision is one of sophisticated, chic simplicity and clarity.
The new campaign highlights models Ella Mccutcheon, Imaan Hammam, Tara Halliwell and Yilan Hua in images by Ezra Petronio [IG].
The vision is not a boring one, but more of a timeless, body-aware, polished, sensual approach in black and cream.
Skirts are longer for seekers of elevated basics, silhouettes are fluid. AOC asks if the long column of a dress is a modern woman’s caftan.
Note that caftans are showing up in men’s collections also, but the narrow, sleeveless column dress remains a typically female choice, except in the LGBTQIA+ community.
Adut Akech, Imaan Hammam, Candice Huffine, Devyn Garcia, Jill Kortleve, Paloma Elsesser, and Taylor Hill pose against the eternally sensual landscape of Italy in one half of the Victoria’s Secret Bras, That’s Our Thing 2023 campaign.
The campaign crosses the entire range of VS bras including the Very Sexy Bombshell Push-Up, Dream Angels Demi Bra, VS Bare Sexy Illusions Uplift Strapless Bra, and VS Bare Infinity Flex Full Coverage Bra.
Photographer Angelo Pennetta captures the true beauty of VS lingerie [IG] styled by Alex White.
Top models Adut Akech, Bella Hadid, Candice Huffine, Devyn Garcia, Imaan Hammam, Jill Kortleve, Mayowa Nicholas, Paloma Elsesser, Taylor Hill, Valentina Sampaio star in Victoria’s Secret Valentine’s Day 2023 campaign.
Gabriella Karefa Johnson styles the shoot, with Camille Summers-Valli [IG] directing the 30-second 2023 V-Day Shop spot.
Top model Imaan Hammam and her sister Aicha Hammam pose together for the December 2022 issue of Vogue Arabia. Rudy Simba Betty styles the duo in images by Bibi Cornejo Borthwick.
Adut’s five-year rise from a South Sudan, Australian Refugee to REAL supermodel status is well known by now. Being a Global Ambassador for Estee Lauder, announced in June 2021, goes a long way in wearing the real-deal supernodel crown.
Adut’s career was launched when she closed the Saint Laurent spring/summer 2018 show in Paris. Many young people in fashion — or outsiders with lots to say — think the industry only turned towards models of color post-George Floyd and the rise of BLM.
This is not true. Demands for change and the topic of racism in the fashion industry was much discussed and acted upon before the brutal murder of George Floyd by police in Minneapolis.
British Vogue’s October 2022 issue features models Bela Salazar, Eloise Wong, Imaan Hammam, Lucia De La Garza, Mila De La Garza and Sora Choi in ‘Nowstalgia’. Photographer Nadine Ijewere [IG] captures the sextet styled by Gabriella Karefa-Johnson.
Model Imaan Hammam is styled by Samira Nasr in ‘Body Language’, lensed by Daniel Jackson IG] for Harper’s Bazaar US September 2022.
Amina Muaddi counts Bella Hadid, Irina Shayk, Kendall Jenner and Kim Kardashian as clients in her high-impact accessories corner. We last met Muaddi — beloved by stylist and Rihanna’s main fashion man Jahleel Weaver — in a summer 2020 Fenty collab Amina Muaddi Co-Designs Larger-Than-Life Shoes in Fenty Release 7-20 Campaign.
Weaver styles this Amina Muaddi Drop 2/22 campaign, starring Egyptian-paternal-heritage, top-tier model Imaan Hammam. Photographer Dexter Navy [IG] shot the stylish entourage in Cairo.
Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and will arrive in Tiffany stores worldwide in September.
“It’s all about unity, belonging, the universal bonds that tie us together forever—and the open-minded spirit of today’s generation,” says Alexandre Arnault, Tiffany’s executive vice president of product and communication.
Model Imaan Hammam and skateboarder Tyshawn Jones star in the ‘Lock’ campaign, lensed by Mario Sorrenti [IG].
Supermodel Imaan Hammam gets ready for a water-goddess dip, posing in Zara’s [IG] latest summer 2022 swimsuits. The Dutch beauty of Moroccan and Egyptian heritage was in Cairo last week, captioning her IG post “impeccable vibes.” Check it out.
This fabulous, sensual fashion story with three different Imaan Hammam covers is sultry in the best sense of the word. Hammam does choose to project a sensual love of her mind and body. But as Vogue reminds us — and as AOC emphasizes in post after post — it’s Hammam’s work as an activist and role model that determines her ‘supermodel value’ in our eyes.
Victoria’s Secret puts its Very Sexy summer 2022 lingerie and swimwear message on blast with models Abby Champion, Imaan Hammam, Mayowa Nicholas and Paloma Elsesser carrying the sexy women torch in the new ‘Hits of Summer 2022’ Campaign.
The VS Very Sexy message is ‘Let’s Talk About Lift, Baby”.
Imaan Hammam wears a coral Chanel knit vest and shorts and Chanel high jewelry necklace as one of four model covers in the May 2022 issue of Harper’s Bazaar US. The color perfectly represents the Dutch beauty’s mood when she took a DNA test before leaving for Egypt in October, learning that she is 70 percent Egyptian.
Marika-Ella Ame styles the Dutch beauty in Alexander McQueen, Givenchy, Gucci, Loewe, Saint Laurent, Sportmax, and more for images photographed by Renell Medrano.
The highly-anticipated Fendace collection — a powerhouse, experiment between two great Italian fashion houses: Fendi and Versace — will drop on May 12, with a worldwide series of events and pop-ups.
The business synergy between these two iconic Italian brands is producing astonishing results — given that they are direct competitors owned by two mega-luxury fashion houses. LVMH is the majority stockholder in Fendi and Versace is owned by Capri Holdings.
WSJ Magazine goes to Sri Lanka with model Imaan Hammam in the ‘Best Dresses of the Summer’. The very top model, who is tight with Adut Akech and Palomma Elsesser, says about models of color in fashion: “I remember when I started, it was competitive,” pointing out that often only one model of color would get cast for any given job.
As for the headline about Imaan’s work in Africa — which really caught AOC’s eye — Hammam made one trip to Gambia in 2019 with a group called ‘She’s the First’. She hopes to go again in the future.
Now for the photography by Nadine Ijewere [IG] There are some spectacular shots in this fashion story. Several are gallery worthy and kudos to Nadine Ijewere.
Hammam agrees that this is no longer the case.
Top model, Dutch beauty Imaan Hammam enjoys summer rays, styled by Romy Frydman in sophisticated beach-ready summer fashion from Australian brand Zimmermann. Frequent photographer Benny Horne captures the romantic, womanly-beauty designs in dresses, coverups and, of course, swimwear.
Victoria’s Secret lingerie assembles a campaign dream-team of Hailey Bieber, Imaan Hammam and Paloma Elsesser, country-loving, carefree girls strolling through spring fields and meadows. Top photographer Lachlan Bailey [IG] brings Victoria’s Secret Dream Angels Spring 2022 embroidery and lace lingerie into soft focus.
Models Amber Valletta, Ariel Nicholson, Cindy Crawford, Imaan Hammam, Jeneil Williams, Muay Thai and Paloma Elsesser wear sleek, modern, bodycon designs in ‘Body Language’, styled by Julia Sarr-Jamois. Photographer Zoë Ghertner [IG] captures the exciting model lineup in ‘Body Language’ for Vogue US March 2022.
Victoria's Secret Valentine's Day 2022 Asks Us to Feel the Love with Bella, Adut, Iman, Paloma, Yumi
Victoria’s Secret asks us to ‘Feel the Love Valentine’s Day 2022’, with the lingerie brand sending a modern love letter to each of us and to those we adore most. Zoey Grossman [IG] photographs Adut Akech, Bella Hadid, Iman Hammam, Paloma Elsesser, and Yumi Nu.
Jeremy Scott puts together an all-star team for Moschino’s SS2022 ad campaign. Models Abby Champion, Amar Akway, Gigi Hadid, Imaan Hammam, and Mika Schneider wear glam parfait colors, styled with sophisticated wit by Carlyne Cerf de Dudzeele. Photographer Steven Meisel captures the campaign with art direction by Jason Duzansky./ Makeup by Pat McGrath; hair by Guido Palau
Models He Cong and Imaan Hammam appeal to our cultural creatives, vagabond spirits, drinking in the visual beauty of a fashion story ‘A World of Our Own’ for the January 2022 issue of British Vogue. Poppy Kain styles ‘A World of Our Own’, lensed by Eddie Wrey [IG].
Adut, Bella, Imaan, Paloma and Taylor Are 'Mad for Plaid' in Victoria's Secret Holiday 2021 Campaign
Victoria’s Secret is MAD for PLAID in the lingerie brand’s new Holiday 2021 campaign. An all-star model lineup lights up weary hearts and minds led by Adut Akech, Bella Hadid, Imaan Hammam, Paloma Elsesser, and Taylor Hill.
AOC is a total sucker for oversized plaid flowers like the one Taylor is holding, and we love the purple and fuchsia plaid. There’s also buffalo plaid for the traditionalists. The campaign video is equally charming in a modern meets retro way.
The road to rehabilitation for Victoria’s Secret continues, as the brand plunges again into the swimwear business at slsect stores in America.
Launched on Monday, the new swimwear campaign stars Imaan Hamman, Jill Kortleve, Paloma Elsesser and Taylor Hill. Alex White styles the St. Barts shoot, in film footage and images shot by Tyler Kohlhoff [IM].
Photographer Zoey Grossman (IG) brings Victoria’s Secret’s Valentine’s Day 2021 collection (IG) into focus with models Candice Swanepoel, Daniela Pestova, Devyn Garcia, Imaan Hammam, Lais Ribeiro, and Taylor Hill.
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As the world emerges from COVID-quarantine, V Magazine #130 launches a sizzling swimsuit season with ‘Supernova Summer’. Four mega-watt women Anok Yai, Imaan Hammam, Kendall Jenner and Naomi Campbell wear season-ready swimwear and Cartier jewelry styled by George Cortina. Mario Sorrenti is behind the lens with creative direction by Stephan Gan./ Photo and bookings direction by Goran Macura
Models Caroline Trentini and Imaan Hammam are center stage in ‘Up Close & Personal’, a series of eclectic noble origins go global fashion story images assembled by stylists Tonne Goodman and Akili King, Alex Harrington, Chioma Nnadi, Jasmine Contomichalos, Jessica Nichols, Lilah Ramzi, Madeline Swanson, and Naomi Elizee, Photographer Ethan James Green is in the studio for Vogue US May 2020. / Hair by Jimmyu Paul; makeup by Kanoko
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Victoria's Secret Beauties Deliver Pt 2 VS Swim Catalogue 2016
