Atelier Jolie Is Incubating

**Atelier Jolie** aligns with the global zeitgeist in proposing fashions that are sustainably conceived, respectful of creative communities, and built on the concept of self-discovery.

Collage above: UL: Current refugees in Sudan, honored by Jolie on IG. UR: From Jolie’s IG in support of women and all protesters in Iran and in honor of Mahsa Amini, who died suspiciously on September 2022, in a hospital in Tehran, Iran. LL: Jolie as a young girl with her mother who died at about age 58 from breast cancer, via IG. LR: Atelier Jolie logo by Peter Miles.

Curious Update 6/5/2023: The rumor about Gabriela Hearst leaving Chloe has been out there for a few weeks. If it’s true, then my wild fantasy about Hearst and Jolie is gaining traction.

When a rumor makes it to WWD, it takes on a life of its own.

“It is understood Hearst will show her final collection for the spring 2024 season during Paris Fashion Week this fall. The sources described the separation as amicable, with Hearst wishing to focus on her fast-growing signature brand and other projects.”

We must be sure it’s not WWD reading AOC that is creating some cosmic fantasy business with no solid foundation. Like two nutjobs reading each other make a souffle that flops.

Vogue Business picks up the story — and this is rich and just out today:

In a last hurrah for the brand, Heart has lined up a collaboration between Chloé and actress Angelina Jolie, who recently announced her intention to launch a newfangled fashion house, as reported.

It leans on Chloé’s “network of international makers” to incorporate “a higher percentage of lower-impact materials than any previous collection from the maison”, according to a statement released today.

This news must move onto its own post, but — just like Pharrell Williams at Vuitton Men’s out of the gate — my overactive brain may have nailed Atelier Jolie in a finely-tuned way.

If you didn’t read my prediction and reasoning, you better read it now.

Angelina Jolie [LVMH Guerlain ambassador] ~ Gabriela Hearst ~ LVMH Ventures [money, money, money and they already finance Gabriela Hearst] ~ Stella McCartney [LVMH environmental adviser] ~ Maria Grazia Chiuri [deeply-embedded adviser from Dior].

WWD can call it “a newfangled fashion house”. I call it the “new values, luxury fashion “it takes a village” powerhouse women squad.”

Back to Original Article

"We will use only curated quality vintage material and deadstock," Jolie wrote under her Instagram post, which revealed a rustic brand logo [see collage] designed by Peter Miles, an art director who has collaborated with such fashion brands as Celine, Gabriela Hearst and Repossi. "You will be able to repair or upcycle a piece from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning."

Jolie provided few specifics on the business mechanics, or even a launch date, acknowledging "I'm more of an artist than a businesswoman... Bear with me. I hope to grow this with you."

Jolie will tap her ties in Fashion for collaborative advice

Speaking personally, Anne thinks Jolie will get help from women like Gabriela Hearst and Maria Grazia Chiuri. She has deep roots into the luxury brands community — brands with excellent deadstock. Jolie wears Gabriela Hearst frequently. And don’t forget Stella McCartney, who two years ago was in charge of deadstock across all the LVMH divisions. The only one not in the LVMH fold now is Hearst — but she actually is with her own label.

Oh please, I love this!!

LVMH Luxury Ventures, the fund created to assist young and promising brands, acquired in 2019 a minority percentage of Gabriela Hearst. The investment of the French conglomerate will allow the brand to develop all over the world. I just checked, and that investment remains on May 18, 2023.

Okay, creative kids. Take note. Here we go — the most exciting new luxury brand concept in the universe created by women for women.

Both Hearst and Chiuri are deeply involved in working with local artisan communties worldwide every season. They may not be people in refugee camps, but then again so many of the people in the camps worldwide are very skilled people.

Reflect back on the Holocaust and all the skilled, educated, professional refugees who were were turned away from protection in other countries — including America — and ended up in refugee camps, most of which were Nazi death camps.

While all the narrow-fashion view pundits write that Angelina Jolie has no design-degree and therefore can’t achieve any success as a designer, remember that Miss Anne told you solo — I was the ONLY one — that Pharrell Williams was going to be the new creative director of Louis Vuitton Men. I wrote it out of the gate and never looked back.

Today, I am makng another prediction. As one example, Atelier Jolie could be housed in the top LVMH hotels around the world. It could be an extension of the different brands spa experiences.

For example, the newly refurbished Hotel du Cap-Eden-Roc in Antibes could service clients of Atlier Jolie.

Guerlain #WomenforBees Project Led by Angelina Jolie in Yucatan for 2023 **AnneofCarversville.com**

Jolie is deeply embedded in the LVMH Guerlain beauty brand, leading their #WomenforBees Project worldwide: Guerlain #WomenforBees Project Led by Angelina Jolie in Yucatan for 2023 AOC Eye

The new Maroma Resort and Spa, re-opening August 3, 2023 in the Yucatan is also a co-sponsor of the #WomenforBees project.

Maroma already has a sense of purpose that has deep roots in ancient practices and traditions. A Jolie Atlier could be located at Maroma.

OMG, Atlier Jolie is a fantastic concept.

Yes, they will have to ship the deadstock, but 1) they can also create local relationships with weavers and makers and 2) if they operate in existing premises, regular LVMH products are headed there anyway. Adding deadstock fabrics is not such a big deal — especially if that comparatively small expense creates big value opportunities for refugees and small artisan global talents.

Uber-progressives must learn to give a little, too, on making things happen.

"We hope to create a community of creativity and inspiration, regardless of socio-economic background," she wrote. "We will spotlight the people who play a part in each creation. We will bring together a diverse team, including apprenticeships for refugees and other talented, under-appreciated groups, with positions of dignity based on skill. And as we work with global artisans and creators, we hope to help share the richness of their cultural heritage and support the development of their own businesses."

"Fashion is an art I've had the opportunity to play with over the years. I've designed clothes, and learned about shapes with many of the best tailors," she wrote. "Designers often sketch or approve designs, but it is the tailors who make the difference and who I truly love creating with. And yet, these makers rarely receive the credit and respect they deserve.

"I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world."

Follow the project on Angelina Jolie’s IG and also an Atelier Jolie Official project IG that only has three posts this moment. A one-page Atelier Jolie website also exists.

Refugees will be a part of Atelier Jolie somehow.

Different articles are emphasizing different angles of the project. AOC is with Vogue in that the grievous plight of “refugees” has to be a key piece of this project. Angelina Jolie spent two decades working for the UN Refugee Agency, carrying out over 60 field missions, in places like Yemen, Burkina Faso and Syria.

Also, in a 2015 op-ed in The Times of London co-authored by Arminka Helic she criticized government inaction, arguing that the growth of displaced people is “unsustainable and beyond what international humanitarian organizations can manage.”

World Refugee Day 2018

The Kenyan shelter Jolie visited on World Refugee Day 2018 is run by RefuSHE, an NGO that seeks to fill a crucial gap in care for girls and young women between the ages of 13 and 23 fleeing Somalia, South Sudan, and other war-torn countries in the region. “All the girls I met had been separated from their families or had seen their parents killed,” says Jolie. “Almost all had suffered sexual violence, and many had given birth after being raped.” RefuSHE provides counseling and shelter and conducts a multidisciplinary education program.

As you hear in the video, Angelina Jolie says this is her first fashion show ever and she is delighted. I suspect that it’s her relationship with this NGO RefuSHE Artisan Collective that has inspired Atelier Jolie.

Kenya’s RefuSHE's Artisan Collective is a peer-driven social enterprise that empowers refugee women with the education and opportunities they need to become skilled, confident, and economically independent entrepreneurs. The collaborative arts-based curriculum allows members to express themselves creatively through the design and production of hand-dyed scarves and textiles, acquire transferrable leadership and business management skills, and earn an income to support themselves and their families.

Access to dignified and viable livelihoods is critical to preventing refugee girls from falling back into cycles of abuse and exploitation. RefuSHE's trauma-informed approach encourages artisans to continue their healing while developing the skills they need to achieve economic and social independence. The video below explains much more about the project

In this last video, we get a good understanding of the way Angelina Jolie interacts with the girls. It’s a deeply personal interview with revealing insights into what makes Angelina Jolie tick. I so love this woman, and this project could be so very exciting. My brain is on fire.

Last word on this subject for today:

Watch Aurora James. She will fit into this puzzle somehow.

Aurora James of Alexandria Ocasio-Cortez’s famous ‘Tax the Rich’ Met Gala Fame is now associated with the global Forbes Women project with Mika Brzezinski in ‘Know Your Value’.

They now have an annual women’s summit in AbuDhabi. Jolier Atlier can be there at the summit.

This is one jigsaw puzzle Anne can put together.

It Takes a Village

I made a comment [always a short story with Anne] on WaPo about the scathing criticism that Congresswoman Ocasio-Cortez received for attending the Met Gala from the uber-left-wing.

Anne said that I didn’t think AOC was so shallow that she could be bought for a $30,000 Met Gala ticket. I said that with luck, she would be sitting at a table with Gabriela Hearst or Stella McCartney or Maria Grazia Chiuri and she could learn something.

Better yet, AOC and Aurora James would be huddling in the corner with all three women, hatching a plan. I wrote that in order to be effective, they needed ties into the business community and this was one fantastic opportunity — so get off their backs!

You want to lock down rich women globally to your luxury brand portfolio? Follow this incubating project Jolie Atelier. It has the potential to be a BFD beyond our wildest dreams, and I believe that LVMH is in the eye of this wondrous fashion-world hurricane! ~ Anne

Meet Vogue September 2020 Covers Artists Kerry James Marshall, Jordan Casteel AOC Fashion

Jordan Casteel, 31, chose the designer and activist Aurora James for her Vogue cover. James perches on a stool on the rooftop of her Brooklyn apartment building. She wears a flowing blue silk gown from Pyer Moss. Casteel has painted James looking more directly at the viewer.

Clearly enthused by her Vogue experience, Casteel told the magazine,

“What’s most exciting to me is being given artistic integrity and being able to choose the person to be my sitter—someone who reflects a portion of my own identity—and then to do that truly in the medium of my choice. This is the way that I speak to the world.”