Rising model Daiane Sodre and friends follow the sun and surf, very much alive in Vogue Mexico [IG] 2025 August issue. Her pals include Allan Urbano, Anton Lanceford Robinson, Effy Betancourt, Jacques Ackermann, Keony Kay and unnamed.

Valentina Collado styles the shoot, lensed by Anne Menke [IG] on location at Punta Mita, Mexico./ Hair by Octavio Leon; makeup by Mariana Barcón

The Huichol People of Punta Mita

Punta Mita, a picturesque peninsula located on Mexico's Pacific coast within the state of Nayarit, holds a rich and fascinating indigenous history. Before becoming the luxurious tourist destination known today, Punta Mita was home to the Huichol people, an indigenous group with deep roots in the region. The Huichol, also known as the Wixárika, were renowned for their spiritual traditions and connection to nature.

Their intimate understanding of the waters resulted in a sustainable fishing community that remained largely unchanged for decades. Fishermen set out every day in small wooden boats, using traditional methods to catch a variety of fish, including snapper and tuna. These daily hauls were essential, providing sustenance and modest income for families.

In recent decades, the Mexican government, keen on boosting tourism as part of economic diversification efforts, played a crucial role in facilitating the development of infrastructure and luxury resorts in the area.

Sustainable Tourism in Punta Mita

Punta Mita's rise as a tourist hotspot can be attributed to its strategic location on the Riviera Nayarit and its natural beauty that offers breathtaking ocean views and lush landscapes. The introduction of upscale accommodations such as the Four Seasons Resort and the St. Regis Resort attracted affluent visitors, turning it into a playground for celebrities and high-profile personalities.

These developments have not only contributed to the local economy by creating jobs, but they have also encouraged the preservation of natural and cultural sites, ensuring that the charm and heritage of Punta Mita remain intact amidst modern luxury.

This statement about development in Punta Mita is not a word salad.

Taking a quick overview of recent projects affirms that a project like the Four Seasons Naviva was built within the confines of a previously abandoned resort infrastructure. Naviva minimized land disturbance by restricting construction and disrupting only 3% of the existing ecosystem.

In just one example of Naviva’s sustainable practices, resort tents, structures, and pathways were designed around existing trees and animal habitats.