Dior Men's Summer 2023 Campaign Is a Rich Adventure for Garden Lovers
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Dior Men’s Kim Jones once again joined France and England in a celebration of flowers and gardening in his Summer 2023 campaign.
Jones united his beloved, Bloomsbury, free-spirit artists with their equally free-spirit lifestyles on the English side of the channel to Christian Dior’s seaside childhood home in Granville, Normandy.
In choosing the work and life of Duncan Grant, a British post-impressionist, Bloomsbury painter who shares a birthday with Christian Dior, the artistic synergy is further intertwined between England and France.
Jones is at his best when uniting eye-drenching beauty and elegance — with a strong appeal to sensualists — with a utilitarian focus on functionality. Dior’s global culture lovers fancy themselves as Jack Kerouac ‘On the Road’ types — but better dressers.
If we think further on the theme, Dior women’s has a similar intellectual pedigree under Maria Grazia Chiuri.
These campaign images by Rafael Pavarotti [IG] are like fine champagne. The talented photographer is at ease swinging from a highly-stylized, Erdem-inspired, vintage garden with dark undertones campaign to these images that are crisp and modern, imbued with a cleaner and lighter garden vibe.
In this last year, the range of Rafael Pavarotti’s vision — what he is seeing in his own mind on an assignment — is definitely expanding. This artist sets a very high bar in the world of imagery.
Pavarotti captures models including Dara Gueye, Godwin Okereuku, Indiana Slot, Robin Avignon, and Yang Hao totally at ease in this horticultural extravaganza. They seem as intoxicated with the botanical atmosphere as we are. The models are styled by Ellie Grace Cumming and Melanie Ward./ Hair by Benjamin Muller; makeup by Peter Philips
Both Jones and Pavarotti have a firm hold on my senses always — feeding a voracious appetite for beauty. Ronnie Cooke-Newhouse & Karl Bolander are art directors on the Dior Men’s Summer 2023 campaign. Julien Pujol is the videographer. It’s just wonderful. ~ Anne
