Miu Miu 'Day/Night' Campaign Is Calling Brain-Smart Young Rebels to Action

Following the rebirth of Miu Miu’s ubiquitous mini this spring, Miuccia Prada’s brand of young, elegant subversives is on the move.

Miuccia herself is seeing her ‘young’ brand with fresh eyes, as she draws out the Prada-infused character, values and fashion relationship priorities of today’s rebellious style-loving humans.

Don’t call Miu Miu feminine or female. Unisex will keep us out of trouble.

However, in AOC’s recent study of new gun violence research, young women-identifying people very rarely commit mass murder [and never did]. Their brains — the so-called female brain [whatever that is] has significantly more developed critical-thinking capacity at age 21 than the so-called male brain [whatever that is], which doesn’t match hers in critical-thinking capacity until age 25.

Brain scans therefore support Miu Miu’s young customers liking her sophisticated, smart-woman rebels with attitude. These contrarians are going places — and often for a cause.

As GQ UK notes, MiuMiu’s men’s division remains closed, but plenty of young men are finding clothes to wear in her main collection.

The new Miu Miu campaign “Day/Night. Real/Unreal.” shot by Tyrone Lebon [IG], Miu Miu’s brainiac rebels emerge out of darkness into the light. Innocence takes on a vibe of young wisdom and experience, which is a good thing when adults are failing miserably to stabilize the planet and daily human life.

It’s totally understandable that young men-identifying humans are knocking on Miu Miu’s door of potential salvation.

Miu Miu has always had a boarding-school sorority vibe. In the new campaign Angel Prost, Coumba Samba, Mica Kendall and Tanya Churbanova represent humanhood [formerly the sisterhood], styled by Lotta Volkova. Julian Klincewicz [IG] makes the film, with creative direction by Lina Kutsovskaya.