Sydney Sweeney Says 'Call Me' in Tory Burch Holiday 2022 Campaign
/ Anne Enke
Actor Sydney Sweeney comes alive in the Tory Burch 2022 Holiday campaign. No more sexy bod changing a flat tire on her baby-blue converticle in the California desert.
She is live and useful — yes useful — commandeering the Tory Burch Holiday helpline in an Oprah sort of way.
No, No . . . Sweeney is not handing out Tory Burch free gifts . . like you get a car . . . and you get a car. But you can call her helpline at 1-800-485-5399.
Come on, play along. Give the grinch a rest.
Then again, after doing our last 30-days Google search as part of writing about anything on AOC, the MAGA crowd might break the Tory Burch 1-800 phone #. These people are everywhere.
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Tory Burch FW2025 Campaign, $1 Billion Drive for Women Entrepreneurs
The Tory Burch [IG] FW 2025 Campaign gives us a moment to check-in with one of AOC’s favorite brands. Models Hejia Li, Ida Heiner, Lulu Tenney, Nora Attal, and Selena Forrest bond in New York City in a campaign lensed by Jamie Hawkesworth [IG].
Strong performance in 2024: Multiple reports from early 2025 cite Tory Burch's financial strength in 2024, noting the brand sold an estimated $1.8 billion worth of products.
Huge Ambition Goals at the Tory Burch Foundation
In early May 2025, the Inaugural Tory Burch Foundation Founders Breakfast honored Martha Stewart, while Burch unveiled an ambitious new pledge: to generate more than $1 billion in economic impact through women entrepreneurs by 2030.
Tory Burch SS 2025 Campaign Claims the Power of Destiny and the Sporting Life
American brand Tory Burch releases her Spring Summer 2025 campaign, a collection of images infused with an elegant athleticism starring Ida Heiner, Irina Shayk and Mona Tougaard. Photographer Jamie Hawkesworth [IG] captures the trio in Paris posing in a track and field gymnastics facility.
Ida Heiner wears the new Tory Burch Destiny trainer, as further evidence of the growing influence of sport for the brand.
Tory Burch Destiny Trainer
Described as a “retro running sneaker inspired by the spirit of a good challenge”, Tory Burch’s Destiny Trainer is well-named in the spirit of the 2024 Paris Olympics.
Led by Louis Vuitton — a key sponsor of the summer games — the symbolism of the Olympics, and the extraordinary journeys that athletes take to reach them, closely align with the values at the heart of the French luxury fashion house, its chairman Bernard Arnault and CEO Pietro Beccari.
Reality is that LVMH, including Louis Vuitton, and Tory Burch are sort of ‘kissing cousins’.
‘Experimental’ is not a word used over the last 20 years to describe designer Tory Burch [IG]. When she presented her Fall 2024 collection at the New York Public Library last February, a new adjective arose to describe Burch — one we love. The word was ‘daring’.
Vogue Runway summed up the Fall 2024 Tory Burch collection, writing: “Let’s just say she’s come a long way from the people-pleasing crystal embellished tunics and Reva flats that were her earliest successes.”
The Fall 2024 campaign photographed by Jamie Hawkesworth [IG] in Lisbon, Portugal plays with light and quiet joy. It captures Tory Burch’s new word — which is good — because fashion hammers the same words to death. We need some new words — in this case ‘sublime’.
Tory Burch [IG] strikes up the band, taking her Spring-Summer 2024 Campaign to Marfa, Texas, a small desert town in west Texas. population 1,748. Marfa has a very big reach both east and west as an arts center. Those damn liberals keep showing up in Marfa, trying to wreck the whole state of Texas, from the point of view of Governor Greg Abbott.
In fact, the arrival of this great campaign starring Grace Elizabeth, Ida Heiner and Selena Forrest is deeply political — perfectly timed as a clapback to the freakin’ absurd MAGA meltdown over Taylor Swift this week.
Only Taylor Swift appearing on horseback, disguised as a member of the Texas Rangers, but then jumping off her stallion and into the street guns blazing [in the air] to save Grace, Ida and Selena from an impending arrest would make this advert any better. What is their crime? Disturbing the peace.
Photographer Jamie Hawkesworth [IG] would be stupified over the entire scene but covering all the action from every angle. Meanwhile Brian Molloy does an excellent job styling this production, with hair by Jimmy Paul and makeup by Dick Page.
The Tory Burch Holiday 2023 Campaign stars Nora Attal and Vittoria Ceretti in the south of France, visiting the retro-futurism architecture of Le Palais Bulles.
Photographer Oliver Hadlee Pearch [IG] captures the two top models as they settle into the womb curves of the iconic home of late fashion designer Pierre Cardin.
Actor Sydney Sweeney comes alive in the Tory Burch 2022 Holiday campaign. No more sexy bod changing a flat tire on her baby-blue converticle in the California desert.
She is live and useful — yes useful — commandeering the Tory Burch Holiday helpline in an Oprah sort of way.
But you can call her helpline at 1-800-485-5399. Come on, play along. Give the grinch a rest.
While we associate the campaign’s silvery blue mood with the sea, let’s also remember that Hanukkah begins Sunday, December 18 this year and ends on December 26.
Whether she intended to make a subliminal statement or not in the Tory Burch Holiday 2022 Campaign, I appreciate blue in this moment. It’s refreshingly ecumenical, when brands are exploring exactly what traditions mean within the context of today’s world.
Hands down, Ralph Lauren has no peer in this realm of recasting the truth of the American experience. But Tory Burch is traveling on the same moonbeam — with an added emphasis on women’s lives and achievements. I love her for that long and sincere contribution to telling women’s stories.
Kanye West and his desire to rip America apart as a MAGA lover — and now Hitler, too — has gotten people up off the sidelines.
That would NOT be AOC, btw. We are never on the sidelines, when the focus is stopping hate.
Adut Akech, Amanda Murphy, Andreea Diaconu, Lina Zhang and Nora Attal power their way through the streets of Manhattan with positive spirits and strong backbones in the Tory Burch Fall 2022 campaign..
Not only does Tory Burch design for the total woman, but she is one with a strong sense of civic responsibility and community involvement. In all honesty, the world doesn’t need another uber-successful young woman looking for her own truth, while having a weep-fest on Instagram.
“Oh, Anne,” you say. “Our young women are just looking for their own authenticity.”
I ask you: Do you know that right-wingers just narrowly won the Swedish election on September 14?
Tory Burch ambassador Sydney Sweeney drifts through New York Harbor holding her Tory Burch Kira handbags close to her heart. Jamie Hawkesworth [IG] captures Sweeney, pondering Manhattan and how well the Tory Burch brand captures the best of American fashion.
Just out is a new digital ad campaign for Tory Burch’s Miller sandals.
The iconic Miller sandals are shown on Sydney Sweeney as she hits the road in a baby-blue vintage convertible, paying homage to the early Aughts heritage of the cult-favorite sandals.
