Tory Burch ambassador Sydney Sweeney drifts through New York Harbor holding her Tory Burch Kira handbags close to her heart. Jamie Hawkesworth [IG] captures Sweeney, pondering Manhattan and how well the Tory Burch brand captures the best of American fashion.

Sydney Sweeney is also seen in a short film for the Tory Burch Kira bags campaign, directed by Jack Webb

Becoming a Tory Burch ambassador in April 2022, the ‘Euphoria’ actor said:“I’ve been a fan of her clothing and accessories for years, and I admire her tireless work to support women. I’m inspired not only by Tory’s vision and the business she has built, but also by her kindness and philanthropy. I am so looking forward to the beautiful partnership and meaningful conversations to come.”

Sweeney then headed for the desert in her baby blue convertible and Tory Burch Miller sandals.

Tory Burch News

What Shall I Wear?: The What, Where, When, and How Much of Fashion, New Edition Hardcover – August 30, 2022

For the first time in years, Claire McCardell’s beloved fashion and style book What Shall I Wear is back in print.

To celebrate the occasion, the new edition includes a color insert of photos and a foreword by CFDA member Tory Burch.

Burch, an American fashion icon in her own right, finds inspiration in McCardell’s work: tributing McCardell in her Spring/Summer 2022 collection.

In her press notes for an outdoor fashion show last September 2021, Tory Burch announced the establishment of the Tory Burch Claire McCardell Fashion Fellowship at the Maryland Center for History and Culture, which houses the pioneering sportswear designer’s archives.

Gabrielle Chanel and Christian Dior were busy revolutionising women’s fashion in post-war Europe. Much less well-known, US designer Claire McCardell was responsible for her own quiet radicalism. A graduate of the New York School of Fine and Applied Art (now Parsons), McCardell went to Paris, educating herself on the French experience, which also involved ripping apart haute couture pieces by Madeleine Vionnet to figure out their workings.

Coco Chanel died at age 87 in January 1971; Christian Dior at age 52 of a heart attack in October 1957; Claire McCardell died of cancer at age 52 in March 1958. McCardell’s family closed her label after her death.