Sustainable, Sexy Cloos x Elsa Eyewear Campaign Lensed by Zoey Grossman
/Elsa Hosk joins forces with Danish eyewear brand Christopher Cloos, creating a capsule collection for women, inspired by Hosk’s own vintage collection. Zoey Grossman [IG] captures Elsa, who now joins NFL super quarterback Tom Brady as a Christopher Cloos brand ambassador.
Christopher Cloos is an example of a brand putting is foot on the pedal in reaching sustainability goals. Read their sustainability pledge page here. By the end of 2020, 15% of the Cloos Collection was made from biodegradable and eco-friendly materials at the end of 2020. All lenses, packaging and cases were biodegradable.
As of April 2021, six out of eight Christopher Cloos collections were made from biodegradable materials.
The brand has a close affiliation with Plastic Change and also offers a 20% discount in exchange for a pair of frames from any brand — not only Christopher Cloos —for recycling. The brand has completed 85% of the final target of becoming a 100% eco-friendly, sustainable and carbon-neutral company.
The Cloos x Elsa collection , which includes sunglasses and blue light glasses is fully sustainable.