Mariacarla Boscono Wears Fendi for InStyle's 'Italians Do It Better' by Paolo Zerbini

Top model Mariacarla Boscono is styled by James Valeri in ‘Italians Do It Better’. Boscono puts her Fendi wardrobe front and center in images by Paolo Zerbini for InStyle Magazine September 2020./ Hair by Simone Prusso; makeup by Arianna Campa. Note that InStyle attributes the images to another photographer, but Instagram confirms Zerbini.

Alexandra Marshall interviews Fendi’s Creative Director Silvia Venturini Fendi about her feminist family, and why fewer collections per year is actually a good thing. Marshall and Fendi produce a fascinating read about Italy’s five feminist sisters growing up in the land of patriarchal values.

At age 60, Silvia Venturini Fendi has spent much of her life missing pink. “I come from a very matriarchal family,” she says over the phone from her office in Rome. “My grandfather died young, and my grandmother was the first real feminist of the family. The women acted more like men, according to the values of the time.” Feminists had fewer sartorial options back then: “When I was a little girl, my mother never bought me a pink dress. I was often dressed in boys’ clothes. For my mother’s generation, to raise a woman for the future, you had to break with the past.”

We learn that Venturini Fendi officially joined the firm in 1994 to handle accessories, menswear, and children’s wear. Marshall writes that under Venturini Fendi, the accessories division produced noteworthy talents including Gucci’s Frida Giannini, Dior’s Maria Grazia Chiuri, and Valentino’s Pierpaolo Piccioli.

LVMH became a majority stakeholder of Fendi in 2001, after buying out Prada’s shares acquired in 2000. Today LVMH owns 85% of Fendi.