Selfridge's Project Earth: Let's Change the Way We Shop | Vintage on HTSI Magazine

Selfridge's Project Earth: Let's Change the Way We Shop | Vintage on HTSI Magazine

Selfridges hopes to change their customers’ chopping habits, values and expectations of the store in three ways: 1) by addressing the sustainability materials used in products sold in Selfridges stores; 2) by exploring and testing new retail models such as repair and resell, and 3) by changing mindsets through sustainability-focused dialogue with teams inside and outside the company, as well as with customers.

“Selfridges is the first luxury department store to set tough material requirements as part of their commitment to a science-based Scope 3 carbon reduction target in goods and services,” writes a Project Earth press release.

Underpinning Project Earth is a broader commitment to Science Based Targets and to achieve Net-zero carbon by 2050, in line with the Paris Agreement.

Alannah Weston, Selfridges Group Chairman and daughter of Selfridges founder and chairman Galen Weston, says:

“Since Project Ocean in 2011, Selfridges has been focused on changing mindsets around sustainability both inside our industry and in conversation with our customer. Out of the global pandemic has come an understanding of how fragile and complex our systems are, but also how our planet and people can benefit if we act collectively with a shared purpose. Now more than ever we must double down on our efforts to reinvent retail with sustainability at its heart and a way of working which is regenerative for humans and nature. Achieving our ambitions won’t be easy, but we are in a unique position to be able to work with our team members, partners and customers to co-create change and explore possibilities for a sustainable future.”