LVMH’s Jonathan Anderson Gets an AOC Deep Dive Into His Creative Mind

Designer Jonathan Anderson has resigned his position as Loewe’s creative director after 11 years at the helm.

It’s widely assumed that Anderson is headed to Dior — which could be challenging for AOC to accept. Except that we are thrilled about Anderson’s future, knowing that Dior’s Maria Grazia Chiuri wants to return to Rome and Anderson will not tear up the Dior brand with the need to reinvent it.

After spending hours revisiting Jonathan Anderson’s body of work, taking the reins at Dior is absolute perfection for him.

As Anderson Leaves Loewe, He Drops a Lilith Bomb!

To seal the deal for AOC, watching the LOEWE Pre-Spring/Summer 2025 Campaign video, Lilith’s name appears as 1800 BC in the upper left hand corner of the art studio segment. That love note to feminists and Jewish women nails it for Jonathan Anderson at Anne of Carversville.

Both Anderson are Chiuri are humanists, with a profound attachment to craft and human artistry. Both designers embrace the entire international community at large and are devoted to honoring history in fresh, new ways.

Chiuri is a feminist to the core of her being, and there is reason to believe that Anderson will continue with this approach to Dior. AOC doubts that Anderson will deal with feminism as intensely as Chiuri but still enough for her fans not to feel that yet again in the world history narrative, women’s place in it is being erased. The world is in a threatening moment for women’s rights, as the world swings right-wing in national and international politics.

2013 Jonathan Anderson Recruitment to LVMH

Pierre-Yves Roussel, then chairman and chief executive of LVMH Fashion Group, said about bringing Jonathan Anderson onboard in 2013: "When Delphine Arnault [LVMH executive and daughter of Bernard Arnault, LVMH's multi-billionaire founder] and I first met Jonathan, we immediately felt that we could help him express the full potential of his innovative, fast-emerging and already influential brand."

AOC last spoke about Pierre-Yves Roussel, Tory Burch’s husband and CEO of Tory Burch LLC since 2019, in relation to the Tory Burch SS 2025 campaign.

Delphine Arnault was promoted to her position as Chairperson and Chief Executive Officer of Christian Dior Couture in February 2023.

AOC is drilling down on Anderson’s work at Loewe to understand the full scope of his intellectual and artistic interests. We will share a minimum of 10 examples of Anderson’s range. These examples will take readers far and wide across Anne of Carversville, but your link is always anchored back here in home base.

Inside the Mind of Jonathan Anderson at Loewe

Tyler Mitchell for LOEWE SS2020 ‘The Odyssey’ Collection

LOEWE's Nomadic SS 2020 'The Odyssey' Campaign by Tyler Mitchell AOC Fashion

Photographer Tyler Mitchell returned to Spanish Luxury House LOEWE, shooting its Nomadic SS20 range by designer Jonathan Anderson. ‘The Odyssey’, a collection of organic garments, was shot at Barcelona’s Olympic Park.

Key fabrics in Anderson’s designs include Japanese punched cotton gauze, indigo dyed and woven by hand in Burkina Faso and Bangladeshi embroidered cotton. We note a very special elephant bag being worn as a necklace and part of Doutzen Kroe’s Elephant Crisis Fund with Loewe’s.

David Sims Eyes LOEWE FW2022 Campaign with Anthea Hamilton Pumpkins 5,6,7 2022

David Sims Eyes LOEWE FW 2022 Campaign with Anthea Hamilton Pumpkins 5,6,7 2022 AOC Fashion

LOEWE Creative Director Jonathan Anderson first met Hamilton in 2015, when he commissioned her to create a trio of artworks as part of a Loewe Foundation project for the Miami Design District. The two creatives have been friends ever since and were featured together in conversation by the New York Times in March, 2017.