Amber Valletta Named British Vogue's First Contributing Sustainability Editor
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Amber Valletta in Sedona, Arizona 2019
Supermodel and environmental activist Amber Valletta will report directly to British Vogue editor-in-chief Edward Enninful, in her new position of leading the magazine’s editorial agenda on sustainability issues.
“We have the opportunity to really influence society,” she said, of the fashion industry, in an interview with British Vogue’s Critic Anders Christian Madsen in 2017. “It should just be smart business: if you’re less wasteful, you’re going to save money. If your factory is capturing energy and reusing it, or recycling water, you’re going to be much more profitable. Instead of making new fabrics, recycling and using biodegradable fabrics is just logic.”
Well aware of the highly-charged conversations around the impact of climate change and sustainability challenges bubbling in Britain, Edward Enninful knew Amber would bring a unique voice to the magazine. “I’m thrilled to have Amber Valletta join British Vogue as Contributing Sustainability Editor, honouring the British Vogue values of challenging the status quo, where she will help to shape and change conversations around the most pressing issue of our time: sustainability. Amber’s expertise around key environmental issues mixed with her love of fashion makes her the perfect voice to drive these conversations forward.”
“[Sustainable fashion] needs to be accessible to people who are working hard all day just to put food on the table,” Valletta commented about her long-time advocacy to make sustainability part of people’s every day. “It’s not for the elite.”
Valletta is committed to promoting responsibly made fashion through the lifestyle brand she founded in 2013, Master & Muse, in partnership with Yoox. She co-founded A Squared Films, whose first project was “Driving Fashion Forward”, a series of documentary shorts on the topic of sustainability in the fashion industry. She serves as an advisor to One x One, the Conscious Design Initiative in partnership with the UN. And since 2015, she has hosted and acted as an advisor to the Copenhagen Fashion Summit, writes Vogue UK.
