The US print edition of Marie Claire is ending its 27-year-run. The magazine was sold by Hearst to British publisher Future Media in May, with news breaking September 10 that Marie Claire’s Summer 2021 issue would be its last in America.
Harper’s Bazaar EIC Samira Nasr made the announcement, adding that Marie Claire subscribers will instead receive a print copy of Harper’s Bazaar US, a Hearst publication. Nasr added that Marie Claire would publish select special editions sold on newsstands.
In breaking the story, the New York Post reminded readers that the pandemic has only accelerated trends already playing out in a fractured media landscape.
Hearst quietly reduced Marie Claire’s frequency from 11 to 7 times a year in 2020. In May 2020 Hearst reported that Marie Claire’s total circulation hovered around 900,000 with newsstand sales hitting just around 11,000 copies sold. Just three years earlier, Marie Claire’s circulation totaled 1.1 million, according to the Alliance for Audited Media., a nonprofit media audit firm.
Marie Claire’s most recent circulation figures were not available, but whatever they are, they are likely to give the smaller Harper’s Bazaar a much-needed bump. Bazaar’s total circulation totals roughly 740,000 with less than 25,000 copies sold at the newsstand, the glossy said.
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