New GAP CEO, Mattel's Prez & COO Richard Dickson Is a Superlative Hire
/ Anne EnkeMattel golden boy Richard Dickson is the new CEO of Gap, ending a year-long search for a visionary leader to take the helm of the struggling mothership brand. Dickson is widely credited with reviving Barbie for the 21st century.
President and COO at Mattel
Mattel announced Dickson’s departure as President and Chief Operating Officer to staff early Wednesday, as many were still celebrating Barbie’s humongous box office success. In his role, Mr. Dickson leads Mattel's portfolio of global brands, overseeing innovation strategy, design and development, and brand marketing.
Dickson joined the retailer’s board in November 2022 and is responsible for a new partnership in which Gap sells merchandise themed around Mattel’s properties. First up is Barbie, where Gap began selling T-shirts, hoodies, jeans and other gear inspired by Barbie and Ken in May.
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