'Radical Etro' Reborn Fall Winter 2023 Campaign Lensed in Scotland by Zhong Lin

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'Radical Etro' Reborn Fall Winter 2023 Campaign Lensed in Scotland by Zhong Lin

Etro reveals its Fall Winter 2023 Men and Women’s Advertising Campaign shot 1700 miles north of Italy in Inverness, Scotland. Etro’s Creative Director Marco De Vincenzo creates a dreamlike vision that is softly romantic and soothing — but also environmentally-aware in a humanist sense.

Featuring Argentina-Belgium model Nathaniël Ortiz and Israeli Sun Mizrahi, they are at one with nature and specifically water. The mood is one of great serenity and we can hear the soft ripples of the water — but there is also a disruptive undercurrent in both the images and the film.

Stellar photographer Zhong Lin [IG] is known for creating images that are both dreamy and simultaneously unsettling. Her January 2022 fashion story for Vogue Taiwan called ‘Heat Wave’ remains one of AOC’s most read and shared stories.

For the Fall 2023 collection Marco De Vincenzo worked diligently to mine and better understand the irreplaceable Etro archives. He is digging deep until he’s satisfied that he understands the very roots of the Etro vision.

In today’s world, such a search becomes a Radical Vision and the Fall Campaign is called ‘Radical Etro’.

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Etro Unveils 'Eden of Etropia' Spring 2023 Campaign Lensed by Zhong Lin

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Etro Unveils 'Eden of Etropia' Spring 2023 Campaign Lensed by Zhong Lin

Etro unveils ‘Eden of Etropia’, the first campaign for new creative director Marco De Vincenzo celebrating the spring 2023 collection.

Not only is the campaign beautiful on a visceral level. It drives a dagger [literally in the video] into the apple and a search for the truth of women’s identity.

Inspired by the paintings and portraits of the Pre-Raphaelites, Marco De Vincenzo communicates his poetic vision, creating a new paradise centered around the apple, the iconic fruit of the collection and a potent symbol of love, seduction and eternity.

That’s great copy. But the truth is also that the word ‘malus’ besides being Latin for ‘apple’ is also a very negative word associated with bad, evil and wicked. From a religious perspective the apple reference with Eve didn’t even appear in versions of the New Testament until 500 AD.

I wrote about this discovery after watching a PBS show ‘Mysteries of the Garden of Eden’, first released in 2007. The documentary will be purchased before sundown at whatever price.

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