Brand and Design Analysis July and August 2022: Loro Piana, Dior, Amina Muaddi, Tiffany, Swarovski X Rosenthal, LOEWE

/
Featured
Mona Tougaard August News in Vogue France, Alaïa F/W 2022.23 Campaign
Mona Tougaard August News in Vogue France, Alaïa F/W 2022.23 Campaign

Muticultural model Mona Tougaard was born in Denmark and is of Turkish, Somali and Ethiopian descent. With a solid portfolio behind her, Tougaard joins Mirthe Dijk and Victoria Fawole in the Alaïa F/W 2022.23 ad campaign, shot by Willy Vanderperre.

AOC reviews Mona Tougaard’s recent work.

Bella, Adut, Jill, Paloma in Victoria's Secret Very Sexy 'Midnight at the Oasis' Fall 2022 Campaign
Bella, Adut, Jill, Paloma in Victoria's Secret Very Sexy 'Midnight at the Oasis' Fall 2022 Campaign

Smart Sensuality glamour girls Adut Akech, Bella Hadid, Jill Kortleve and Paloma Elsesser channel the ‘70s classic ‘Midnight at the Oasis’ in name and message but not music in the video. Artist Maria Muldaur sang about an empowered sensual woman in the 1973 more likely on the road in Marrakech than Mexico in the classic tune.

Aware or not, VS is also channeling the sensual, political activist feminist Frida Kahlo in this deeply political and threatening moment for American feminism. As Republicans wage a full-throttle assault on women’s rights in America, perhaps Frida Kahlo is guiding them subliminally.

Dior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal
Dior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal

In the Fall 2022 campaign, Chiuri is inspired by the objectified female subjects of ‘Old Masters’, as transformed by living Italian feminist artist Mariella Bettineschi. In the fashion show, the models clearly referenced the women in Renaissance paintings, but reborn as women and girls with their own agency and ability to understand the ways of the world at work around them.

Vogue Thailand August 2022 Presents 'Arabesque' Lensed by Wasan Puengprasert
Vogue Thailand August 2022 Presents 'Arabesque' Lensed by Wasan Puengprasert

Photographer Wasan Puengprasert [IG] sets off with Vogue Thailand August 2022 to Sakon Nakhon province, located in upper northeastern Thailand. The province is rich in the world of indigo-dyed weaving crafts and natural-dyed fabrics produced by diverse community groups.

The result is a 20 page fashion story ‘Arabesque’ styled by Jirat Suppisankul [IG] with models Chirachaya Ketkong, Khunnarong Prathrat and Miriam Sornprommat posing in more than 20 pages of unadulterated beauty and “on the road” fashion.

Zara Beauty 'Surreal Summer' by Elizaveta Porodina Is Stellar Artistry
Zara Beauty 'Surreal Summer' by Elizaveta Porodina Is Stellar Artistry

Photographer Elizaveta Porodina’s [IG] July 2022 image roadshow continues, with another fashion story for Zara Beauty.

Last week it was Lindsay Wixson in the new Zara South 2022 campaign. Today Porodina rolls into Zara Beauty with ‘Surreal Summer’, a spectacular marrying of her always notable fashion model images with a tube of Zara Beauty mascara.

Kate Moss Loves Her Diet Coke in ES Magazine July 22 by Quentin Jones
Kate Moss Loves Her Diet Coke in ES Magazine July 22 by Quentin Jones

Legendary 1990s supermodel Kate Moss was recently named the new creative director of Diet Coke. The brand says it tapped her for her “unique aesthetic and style”, a heritage Moss owned as she delivered four limited edition cans of Diet Coke in London this week.

ES Magazine editor Ben Cobb visited Kate in at her west London home.

LOL. Kate Moss is a good little woman, though. Or perhaps Cobb is really special. “during our chat, she keeps my glass of water filled with ice, running back to an American-sized fridge” . .

Yes, yes . . . there’s plenty of Diet Coke in the refrigerator. Cobb spies it chilling there. Wait . . . oh wait . . . Kate Moss “struggles to open the door.” LOL. How old is this guy? I expect him to jump up and save Kate from the big, bad fridge any minute. She is a real-deal damsel in distress.

Which Luxury Bags Speak to You: Golden Goose or Celine?
Which Luxury Bags Speak to You: Golden Goose or Celine?

In the world of bags, the luxury buyer has many to choose from. I chose these two brands — Golden Goose and Celine — not for the cool factor, but to speak to their brand DNA. Reality is that when one is spending many hundreds or thousands of dollars for a bag or leather accessory, the 2022 customer is more eager than ever before to know the story behind the brand, the ethics and sustainability initiatives employed by the owners, and how the brand reflects us — the buyers.

Riccardo Tisci and Jared Buckhiester Make Workwear for Burberry Resort 2022/23
Riccardo Tisci and Jared Buckhiester Make Workwear for Burberry Resort 2022/23

Writing about the new collection, Vogue’s Sarah Mower raises the issue of Burberry’s “border-free, non-nationalistic points of view.” The Guardian came close to raising the same issue, when Marco Gobbetti resigned in June 2021, to return to Italy as CEO of Salvatore Ferragamo.

EADEM's Smart Melanin™ Technology for Beautiful Women of Color
EADEM's Smart Melanin™ Technology for Beautiful Women of Color

Hyperpigmentation is the number one skin concern among women of color. Melanin plays a big role in how the skin functions, and it reacts differently to inflammation, UV light, hydration and even active skincare ingredients. What EADEM is wrestling with in the product development universe is far more complex than sunscreen products for women of color.