Dior Fall 2022 Campaign by Brigitte Niedermair Hugs Mariella Bettineschi's Male Gaze Reversal AOC Fashion

When Maria Grazia Chiuri presented her Fall 2022 collection, most fashionistas agreed that it was her most daring attempt thus far to engage Dior 2022 with Christian Dior’s “New Look”, first launched in 1947. The Bar Jacket and body-wearer’s silhouette have ben described as the most iconic example of Dior’s atavism.

The collection and its visualization in Dior’s Fall 2022 Campaign, lensed by frequent Dior photographer Brigitte Niedermair [IG], channels the tendency of atavism to revert to something ancient or ancestral.

Models América González, Maryel Uchida, Steinberg, and Philyne Mercedes are styled by Elin Svahn./ Hair by Damien Boissinot; makeup by Peter Philips

In the Fall 2022 campaign, Chiuri is inspired by the objectified female subjects of ‘Old Masters’, as transformed by living Italian feminist artist Mariella Bettineschi. In the fashion show, the models clearly referenced the women in Renaissance paintings, but reborn as women and girls with their own agency and ability to understand the ways of the world at work around them. The styling of the runway show left no doubt about the creative tension between Christian Dior 1947 and 2022.