Which Luxury Bags Speak to You: Golden Goose or Celine? AOC Fashion

In the world of bags, the luxury buyer has many to choose from. I chose these two brands — Golden Goose and Celine — not for the cool factor, but to speak to their brand DNA. Reality is that when one is spending many hundreds or thousands of dollars for a bag or leather accessory, the 2022 customer is more eager than ever before to know the story behind the brand, the ethics and sustainability initiatives employed by the owners, and how the brand reflects us — the buyers.

There are plenty of people who continue to buy luxury products to be ‘transformed’ by them; to join the ‘club’ they represent. But much more today than 20 years ago, we want to wear brands that represent us, our values and public persona.

Price is certainly a consideration when the choice is a $500 bag or a $5,000 bag. But I know many creatives especially, who will buy the lower price bag, if they prefer that brand story. This person is the AOC reader.

If they are really cool creatives, they will do something filled with ubuntu with the money saved — for people or the planet, for artists or agriculture workers. Or they will save it for the next catastrophe. My point is that cool people today are not the sum of the clothes on their backs. They are cool people already, and they dress accordingly with their preferences and values.

For certain, the Anne of Carversville reader is not the sum of the clothes.