Quinn Mora Feels Ferrari-Inspired Love of Italian Brands by Chris Colls for Vogue Turkey AOC Fashion

Model Quinn Mora covered the February 2025 issue of Vogue Turkey [IG], making a not-so-subtle connection between hot cars like Ferrari and sexy women. Chris Colls [IG] captured that sensual sizzle with Sandy Armeni styling Quinn Mora in Italian brands Dolce & Gabbana, Gucci, Miu Miu, Prada and more. / Hair by Ward Stegerhoek; makeup by Frank B

Female Sexuality and High-Performance Car Marketing

In the 1920s and 1930s, advertisers started to infuse lifestyle themes into their automobile campaigns, laying the groundwork for the connection between cars and the allure of liberty, excitement, and elegance. This period marked the beginning of using sensual imagery, including depictions of women, to intensify the emotional allure of car ads.

By pairing images of enticing women with stylish, high-performance vehicles, marketers implied that owning a certain type of car could enhance one's own allure and draw the attention of attractive, sophisticated women to the driver.

During the 1960s and 1970s, the sexual revolution greatly increased the presence of attractive women in the promotion of luxury, high-performance cars. The images sometimes adopted a more overtly sexual tone, similar to the provocative driving pose taken by Quinn Mora in the photograph below.

Many feminists from the second wave perceived strength in this form of advertising, particularly if they were successful in their careers. Our reactions were often guided by the tone of these campaigns, especially whether they were geared towards a more macho audience — a common problem in America.