Beyoncé and JAY-Z in Tiffany 'About Love' Campaign Spotlighting Jean-Michel Basquiet

Beyoncé and JAY-Z in Tiffany 'About Love' Campaign Spotlighting Jean-Michel Basquiet AOC Jewelry News

Music and business power couple Beyoncé and Jay-Z star in Tiffany & Co’s new ‘About Love’ campaign. Beyoncé wears a curves-huggling black sheath, Givenchy-inspired gown, as well as mesh evening gloves—a look of sublime elegance that channels Audrey Hepburn’s ensemble in the 1961 film ‘Breakfast at Tiffany’s’.

The campaign and power couple are photographed by Mason Poole.

The man of the hour Jay-Z exudes a powerful, businessman’s elegance in a black tux, silk bow tie, and diamond-encrusted brooch.

It’s impossible to ignore the Tiffany blue background painting by Jean-Michel Basquiat, which is part of the set and not without controversy.

The ornate artwork, titled ‘Equals Pi’, exhibits Basquiat’s signature algebraic symbols, geometric shapes, and crown iconography. Part of a private collection, ‘Equals Pi’ [1982] is shown to the public for the first time.

Tiffany’s acquired the painting from a private collector. Executive vice president Alexandre Arnault told WWD that, “ We don’t have any literature that says he made the painting for Tiffany.” However, Arnault continued, “"We know he loved New York, and that he loved luxury and he loved jewelry," adding that, "The color is so specific that it has to be some kind of homage."