2024 Rumor Confirmed: Louis Vuitton Is At Bat for Beverly Hills Cheval Blanc Axed Property

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2024 Rumor Confirmed: Louis Vuitton Is At Bat for Beverly Hills Cheval Blanc Axed Property

2024 Rumor Confirmed: Louis Vuitton Is At Bat for Beverly Hills Cheval Blanc Property

California Dreamin’ . . .

There are many reasons why Louis Vuitton adores America and has an extra deep love affair with California. Progressive, multicultural, artistic in multiple disciplines, great weather, big money, and a maverick spirit all make the list for why LVMH and several maisons — but especially Louis Vuitton — have California Dreamin’ in their blood.

WWD shared in February 2024 the unconfirmed rumor that Louis Vuitton hopes to take over the defeated proposal for a 109-key Cheval Blanc hotel on the 50,000 sq foot property on Rodeo Drive in Beverly Hills. Louis Vuitton Chairman and CEO Pietro Beccari plans larger and grander retail attractions and fashion show events for Louis Vuitton locations around the world.

Today — on Labor Day 2025 in America — the rumor has been confirmed by Bloomberg, who has seen the filings with the city of Los Angeles for Beccari’s big new dream baby.

‘Huge’ Takes Many Forms and LVMH Has Human Assets

Vuitton CEO Pietro Beccari arrived at Louis Vuitton in January 2023, with a key priority of recruiting Pharrell Williams to the world’s biggest luxury brand to replace the beloved, and sorely missed Artistic Director of Louis Vuitton Mens, Virgil Abloh.

AOC was first and early, to the best of our knowledge, in calling for Williams to join LVMH Men.

We were the only media source with the moxie to criticize the team that lost the 2023 special vote for the Cheval Blanc in Beverly Hills. And we proposed a far better team to deal with LA politics, if the Louis Vuitton takeover of the site was true.

Prepare for takeoff!!

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Beyoncé and JAY-Z in Tiffany 'About Love' Campaign Spotlighting Jean-Michel Basquiet

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Beyoncé and JAY-Z in Tiffany 'About Love' Campaign Spotlighting Jean-Michel Basquiet

Music and business power couple Beyoncé and Jay-Z star in Tiffany & Co’s new ‘About Love’ campaign. Beyoncé wears a curves-huggling black sheath, Givenchy-inspired gown, as well as mesh evening gloves—a look of sublime elegance that channels Audrey Hepburn’s ensemble in the 1961 film ‘Breakfast at Tiffany’s’.

The campaign and power couple are photographed by Mason Poole.

The man of the hour Jay-Z exudes a powerful, businessman’s elegance in a black tux, silk bow tie, and diamond-encrusted brooch.

It’s impossible to ignore the Tiffany blue background painting by Jean-Michel Basquiat, which is part of the set and not without controversy.

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LVMH Buys 50% of Jay-Z's Champagne Brand As Bernard Arnault Nods To Black Culture's Financial Influence

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LVMH Buys 50% of Jay-Z's Champagne Brand As Bernard Arnault Nods To Black Culture's Financial Influence

Jay-Z appears to be having the last laugh in the Champagne wars, selling a 50 percent stake in Armand de Brignac to LVMH Moët Hennessy Louis Vuitton. Jay-Z’s Ace of Spades joins the luxury brand’s other prestige labels including Dom Pérignon, Moët & Chandon, Ruinart, Krug and Veuve Clicquot. Both parties must agree to major decisions for the company.

Most important, the partnership cements the luxury company’s ties with the entertainment industry and also to the growing embrace of the Black Lives Matter movement by progressives of every ethnic background and skin color. AOC has long lived in this atmosphere, but something very major is happening around us.

This last statement is AOC’s opinion and not that of the business media. To us, Bernard Arnault’s instinctual insights about the increasing dominance and overall influence of Black culture are obvious — and impressive.

Just last week Arnaud indirectly took a significant financial position in Savage X Fenty via L Catterton. This decision came as Rihanna and LVMH agreed to put the Fenty designer label on hold for the time-being.

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