Jay-Z appears to be having the last laugh in the Champagne wars, selling a 50 percent stake in Armand de Brignac to LVMH Moët Hennessy Louis Vuitton. Jay-Z’s Ace of Spades joins the luxury brand’s other prestige labels including Dom Pérignon, Moët & Chandon, Ruinart, Krug and Veuve Clicquot. Both parties must agree to major decisions for the company.

Most important, the partnership cements the luxury company’s ties with the entertainment industry and also to the growing embrace of the Black Lives Matter movement by progressives of every ethnic background and skin color. AOC has long lived in this atmosphere, but something very major is happening around us.

This last statement is AOC’s opinion and not that of the business media. To us, Bernard Arnault’s instinctual insights about the increasing dominance and overall influence of Black culture are obvious — and impressive.

Just last week Arnaud indirectly took a significant financial position in Savage X Fenty via L Catterton. This decision came as Rihanna and LVMH agreed to put the Fenty designer label on hold for the time-being.