from Sophia Coppola’s movie Marie AntoinetteRoseTracker| (x-posted at Sensuality News) Researchers at Carnegie Mellon in Pittsburg have turned inside out an assumption about thinking about food as the trigger to eating more of it.

The implications of the research are wide-ranging with scientific repercussions about pleasure and morality.

Years more research is required on this topic, but the Carnegie Mellon researchers are convinced that allowing oneself to think about a food doesn’t necessarily trigger the impulse to eat it. A core assumption in diet and obesity research is that one should avoid thinking about foods we love and go shopping instead.