Years ago I owned a sales promotion business, one that created fashion and beauty-related promotions for blue chip clients. My star sales person got us involved with Virginia Slims, a client relationship that caused me to do a lot of soul searching.

Being an ardent feminist, of course I loved the Virginia Slims, independent-woman brand postion. Yet, I was considering marketing cigarettes to women. Knowing the health stats behind smoking, how could I do that?

Bottom line; I didn’t.

Last night I was reading Fast Company’s October 2010 feature Making Over McDonald’s. Under the direction of Denis Weil, McDonald’s will spend $2.4 billion to redo at least 400 domestic outposts, refurbish 1,600 restaurants abroad, and build another 1,000 in 2011. It’s the first major McDonald’s makeover since the Carter Administration.

Just now on Facebook we were tallking about my not being politically correct. The tendency gets me in trouble at time; yet most readers love my truth serum approach to writing.

McDesigner Denis Weil lensed by Christopher SturmanIn all honesty, when I saw Denis Weil’s photo, I thought that perhaps he’s enjoyed a few too many Big Macs for any hungry guy with a hearty Midwestern appetite. Like it or not, the science around bad news food is piling up faster than Mickey D can hire a new interior decorator.