This very sexy, pro-veggie PETA (People for the Ethical Treatment of Animals) commercial will not be exciting viewers of the Super Bowl.

It has been pulled from the Super Bowl ad lineup by NBC Universal’s advertising standards department because it “depicts a level of sexuality exceeding our standards.”

The commercial “Studies Show Vegetarians Have Better Sex. Go veg.” involves lingerie-clad models showing their enthusiasm for vegetables.

One sequence shows an actress rubbing her pelvic area with a pumpkin. What she does with asparagus is even more interesting. My nibbling the erect asparagus standing tall in my lobster risotto was childlike by comparison.

NBC says it couldn’t possibly air this material, making the following requests for content cuts in the commercial:

licking pumpkin

touching her breast with her hand while eating broccoli

pumpkin from behind between legs

rubbing pelvic region with pumpkin

screwing herself with broccoli (fuzzy)

asparagus on her lap appearing as if it is ready to be inserted into vagina

licking eggplant

rubbing asparagus on breast

PETA says, “PETA’s veggie ads are locked out, while ads for fried chicken and burgers are allowed, even though these foods make Americans fat, sick and boring in bed.”

PETA’s Veggie Love websitePETA blogger Amy Elizabeth adds: OK, I’ll admit, it’s not the Jonas Brothers eating apple pie, but it sure does drive home the fact that vegetarians make better lovers. And I’m pretty sure that most Super Bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives.