October 2023 Brands: Slow Living Movement | Dior Triples Revenues in 7 Years | LVMH Unveils Future Maison des Métiers
/ Anne Enke
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One of the key tenets of the slow living movement is mindfulness. It encourages individuals to fully engage with each experience and prioritize being present and connected to those around us.
In the past, Americans and Europeans just do not see a high-quality life in the same way. Slow living is just another word for laziness in the minds of many Americans.
However, in our post-COVID world, accompanied by growing climate violence, there are signals that American attitudes may be changing.
Even financial markets and consulting companies like McKinsey are watching Italian brands in particular, drilling down to two brands very important at Anne of Carversville: Brunello Cucinella and Loro Piana.
When Mr. Cucinelli, also known as the King of Cashmere, makes a speech about humanism and the ‘heart’ of a humanistic enterprise, by definition he is speaking in harmony with the slow living movement.
Clearly the archival map print has achieved major status at Dior, as it rolls forward into fall with a major campaign.
Dior’s Maria Grazia Chiuri is simply the best of the luxury brand story tellers. On Monday, the creative director was profiled in WWD with that rare breakdown of financial information for a LVMH brand. I knew Dior has done very well, but not that Chiuri has tripled the Dior business in less than seven years. That’s extraordinary.
Tonight, October 24, WWD will present Chiuri with its John B. Fairchild Honor at an awards ceremony in New York City.
Can you imagine how much impact the ‘Plan de Paris’ print will have with the Paris 2024 Olympics? It’s so exciting to see a female creative director have such huge financial impact on one of the world’s premier luxury brands. Bravo Maria Grazia Chiuri!! You are an inspiration for us all. Thank you! ~ Anne
Jennifer Lopez has appeared before with Intimissimi lingerie. Now the brand’s global ambassador serves as a co-designer of the new collection, inviting us all to experience ‘la dolce vita’.
Anne of Carversville has always stood for the nurturing benefits of beautiful lingerie and we’re thrilled with the new Jennifer Lopez “This is Me…Now” collection.
Both Italy and France have long celebrated the sex appeal of older women, unlike America where we’ve been washed up at age 35. There’s a good reason why Anne so loves Italy and France and why she’s worked so hard professionally to change America’s perception of aging and sensual women.
Punk glamour has emerged as a strong trend in fall forward fashion. Among high-end luxury brands, we can call it ‘the Schiaparelli effect”.
For fall 2023 Moschino [IG] presses the style envelope with true grit glamour that teeters on the edge of elegance. Model Sherry Shi supports that style message in Moschino’s fall 2023 ad campaign.
Relax everyone. This Moschino woman just loves being a provocateur. And Carlyne Cerf de Dudzeele knows how to style the look, so that it becomes French bourgeois to the max.
LVMH announced plans today to create a 21,500 square feet dedicated space for LVMH-associated craftsmanship in Paris' eighth arrondissement. Conceived as a holistic hub of LVMH craftsmanship, the home for aspiring artisans will serve as a physical home for LVMH’s Institut des Métiers d’Excellence, the vocational training program founded in 2014.
Alexandre Boquel, Head of Development for LVMH’s Métiers d’Excellence, asserts that through this new Parisian venture, LVMH plans to hire 22,000 specialized craftspeople by the end of 2025, including 8,000 in France.
Chantal Gaemperle, LVMH's Executive Vice President of Human Resources/Synergies, conveyed to WWD: “The pandemic has fueled people’s need to find meaning and make something that they can understand and touch. There’s a desire to have a concrete impact and be together.”
Italian quiet luxury brand Loro Piana held a dinner party in Malibu on October 10th. The purpose was a cozy celebration for its third ‘Cocooning Collection’, appropriately held at a private beachside villa along the Pacific Coast Highway.
The evening was rich in Loro Piana’s preference for neutral colors. In concert with the natural beachside environment, neutrals permeated every visualization from the guests’ attire to the interior design and even table settings.
The fine-tuning evolution around the LVMH brand Loro Piana [called Loro by insiders] is led by chief executive Damien Bertrand, who took the veins of the deeply respected luxury house about two years ago. He is passionate about his assignment.
“We have the best fibres in the world, and this is the work of the Loro Piana family for six generations. These are fibres, and people tend to forget, that come from animals; like humans, if they are eating well, being treated well and sleeping well, the quality of the fibres is better. If you are looking at what we have done at Loro Piana, there is no one else that does it.”
Ferrari has released its Fall 2023 campaign by Creative Director Rocco Iannone. German photographer born in Seoul Heji Shin [IG] turns her focus to models/influencer Anthi Fakidari, Chloe Oh, and Jean Carlo Leon, in images styled by Jacob K. / Hair by Franco Gobbi; makeup by Arianna Cattarin
The luxury car sector is nearly twice as large as the luxury personal goods category, according to Anita Balchandani, senior partner at management consultancy McKinsey, who leads on fashion and luxury in EMEA [Europe, the Middle East and Africa.] She is among the marketing experts who believes that Ferrari can become a luxury lifestyle brand.
“My motors have a soul,” said Enzo Ferrari famously.
If customers support the ‘spirit’ of their Ferrari supercars, and with a quiet laugh, consider them treasured members of the family, this is a quiet luxury power to be harnessed — even if we’re looking at a Formula One racing car.
LOEWE's unisex Squeeze Bag is named for its distinctive. supple, squishy handle. Please! This is a truly sensual, womanly bag for women, men and all other human bag lovers.
The very shape of the bag honors centuries of market traditions around the world, even though the LOEWE Squeeze Bag currently arrives in only two sizes: small and medium.
The chain features flexible mechanisms for customizable length, while interior pockets make room for your daily essentials. Some of these designs want their own display pedestal in the living room, as opposed to being stored in the closet.
Since Camille Miceli took the reins of LVMH-owned Emilio Pucci, she has steered the iconic brand into audacious territory. This Beyonce-worthy catsuit worn on her Renaissance tour atop in LA September 2, is at the top of her IG tour favs.
Scrolling all the way back to spring, the Pucci catsuit looks to be in the top 5 on the whole tour.
Photographer Axle Jozeph [IG] captures “Age of Aquarius”, a GRAZIA International [IG] high jewelry story featuring Tiffany and Co’s “Blue Book 2023: Out of the Blue” collection. The precious pieces celebrate Jean Schlumberger’s fascination with fantastical creatures of the deep blue sea.
Tiffany and Co’s “Blue Book 2023: Out of the Blue” Collection
Tiffany & Co hosted a fashion show styled by Carine Roitfeld at its landmark Fifth Avenue location at the September launch of New York Fashion Week showcased the Blue Book 2023 collection worn with Givenchy ready-to-wear and Haute couture from Fall 2023 collections.
The full fall 2023 presentation of the collection designed by Nathalie Verdeille, Tiffany & Co.'s chief artistic officer of jewelry and high jewelry, officially launches in October in Shanghai. In addition to the existing themes of Shell, Coral, Pisces, Star Urchin, and Starfish, a new theme of Sea Anemone is explored.
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