Mayowa Nicholas
/ Anne Enke
@MayowaNicholas
Mayowa Nicholas Instagram
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A quintet of Victoria’s Secret models past and present come together for the Victoria’s Secret ‘Dream Lingerie’ 2024 Campaign. The beauty lineup includes Behati Prinsloo, Candice Swanepoel, Devyn Garcia, Mayowa Nicholas and Taylor Hill. / Hair by Cyndia Harvey; makeup by Lauren Parsons; set design by Andy Hillman
For a professional who joined the Victoria’s Secret business at a 187 store count and stayed a decade as fashion director, head of product development and originally a merchant developing a home store concept, these gorgeous images by Angelo Pennetta [IG] take me into the past.
Certainly, if one is trying to return Victoria’s Secret to its original glory, this is one way to do it. The business has tried everything else in its reinvention journey.
Models Devyn Garcia, Doutzen Kroes, Imaan Hammam, Lily Aldridge and Mayowa Nicholas invite us into Victoria’s Secret 7.0, or whatever version we’on at this point. Anne is totally lost.
It’s great, though to see such a high-quality cast assembled on behalf of the new Body by Victoria 2024 Campaign.[IG] Photographer Mikael Jansson [IG] captures the quintet, styled by Camilla Nickerson. / Makeup by Mark Carrasquillo; hair by James Pecis
We don’t know the annual results for VS, which had another very tough year in revenue and profitability in 2023. Those results will become public on March 7, 2024.
It seemes that the global fashion show documentary did not fare particularly well, as VS chief executive Martin Waters said — speaking about a list of VS actions to reinvigorate the entire business, not only the renewed 2023 fashion show: “Despite everyone’s best endeavours, it’s not been enough to carry the day.”
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Banana Republic [IG] gathers models Mayowa Nicholas, Roberto Sipos, and Suvi Riggs Koponen for their winter 2023 campaign.
Shot in Norway by Josh Olins [IG] with creative direction by Remi Paringaux and Ryan Spacey, the campaign acknowledges — not only the majesty of nature — but indirectly, its fragility.
Banana Republic is introducing new cashmere items connected to this campaign, including this Caro Lightweight Cashmere Cardigan [website] in 12 colors.
Refusing to promote cashmere without clarity on its sourcing standards as verified by outside agencies, Anne of Carversville notes that Banana Republic cashmere is part of an initiative called The Good Cashmere Standard (GCS).
Nigerian model Mayowa Nicholas covers the November 2023 issue of ELLE UK [IG], styled by Tess Herbert in a festive preview of modern-woman holiday dressing in a fashion story ‘Light and Shade’.
Photographer Ronan McKenzie [IG] captures Mayowa’s sophisticated elegance from Alaia, Alexander McQueen, Celine, Courreges, Dolce & Gabbana, Fendi, Ferragamo, Issey Miyake, Marni, Michael Kors, Miu Miu, Prada, London-based Selasi, Y/Project and more./ Hair by Batiseol Gomis, makeup by Joey Choy
Top models Adut Akech, Bella Hadid, Candice Huffine, Devyn Garcia, Imaan Hammam, Jill Kortleve, Mayowa Nicholas, Paloma Elsesser, Taylor Hill, Valentina Sampaio star in Victoria’s Secret Valentine’s Day 2023 campaign.
Gabriella Karefa Johnson styles the shoot, with Camille Summers-Valli [IG] directing the 30-second 2023 V-Day Shop spot.
Nigerian model Mayowa Nicholas brings savvy street style to the pages of Vogue Mexico & Latin America’s October 2022 issue. Celia Azoulay creates a brand mix from Annakiki, Brandon Maxwell, Chanel, Dior, Isabel Marant, Louis Vuitton, R13, Schiaparelli, Vaquera, Versace, Vaquera and more, lensed by Germain Chauveau [IG].
Victoria’s Secret is determined to get us out of life’s doldrums in America. When life gives you lemons, VS gives us fruit-punch Dream Angels Summer 2022 lingerie and swimwear in a huge range of band sizes 30-40 & cups A-G. Now THAT, my friends, is a VS Fresh Jams size range that is a lingerie lover’s dream come true.
Zesty lemons and flowers are embroidered on many of the pieces — and they are scrumptious! Really beautiful, VS. Good work.
Victoria’s Secret puts its Very Sexy summer 2022 lingerie and swimwear message on blast with models Abby Champion, Imaan Hammam, Mayowa Nicholas and Paloma Elsesser carrying the sexy women torch in the new ‘Hits of Summer 2022’ Campaign.
The VS Very Sexy message is ‘Let’s Talk About Lift, Baby”.
Model Mayowa Nicholas is styled by Phyllis Posnick in Ben Hassett glam-woman, 21st century style images for Vogue Scandinavia.
Nigerian born, rising star model Mayowa Nicholas the beginning of air travel in ‘Mayowa Nicholas Takes Flight’, an ELLE US fashion story channeling the retro chic style of ‘60s-influenced tailored silhouettes. and women on the move as part of the second wave of feminism.
Women’s wings spread as far as Afghanistan and Sudan, with a universal view of women escaping patriarchal influences and tribal customs. Images from these countries are incomprehensible to process mentally against today’s international political landscape.
Nigerian beauty Mayowa Nicholas adds to a powerful, woman-centric July issue that is running laps around other Vogues. Malala Yousafzai, Apple’s CEO Tim Cook — Malala’s mentor and media partner, Edie Campbell and now this gorgeous fashion story with Mayowa Nicholas.
Phyllis Posnick styles Nicholas in ‘Feel The Force’, lensed by Inez & Vinoodh.
Aryeh Lappin styled fashion’s big-name faces Adesuwa Aighewi, Alexandra Agoston, Edita Vilkeviciute, Guinevere van Seenus, Parker van Noord, Malgosia Bela, Mayowa Nicholas and Yasmin Wijnaldum in fall coats from Celine by Hedi Slimane, Emporio Armani, Etro, Fendi, Giorgio Armani, Givenchy, Salvatore Ferragamo and Tom Ford.
Photographer Chris Colls is behind the lens. The quarantine didn’t stop him but he invented quite a little production unit shipped around the world.
Nigerian beauty Mayowa Nicholas is styled by Miguel Enamorado in ‘Opposites Attract’, lensed by Sebastian Kim for Harper’s Bazaar US February 2020.
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Léa Nielsen Snaps 'Faith' For Veoir Magazine Fall Winter 2015/16
