Seafolly Swimwear Summer 2020 with Charlee Fraser and Georgia Fowler

Models Georgia Fowler and Charlee Fraser are styled by Sara Smith in classic swimwear bodies with a modern edge. Seafolly is hopefully on the mend in a summer 2020 Australian swimwear campaign lensed by Simon Lekias (IG) / Makeup by Kellie Stratton; hair by Michelle McQuillan

Seafolly was placed into administration in late June, with the "crippling financial impact" of COVID-19 cited as the reason for the retailer's collapse. Rhe company had 44 stores in Australia under both the Seafolly and Sunburn brands, with $112 million in sales per year at the time it filed for administration. It was then sold back to L Catterton, the investment company that had placed Seafolly into administration.

In January of 2016, Catterton, the leading consumer-focused private equity firm, LVMH, the world leader in high-quality products, and Groupe Arnault, the family holding company of Bernard Arnault, partnered to create L Catterton. The partnership combined Catterton's existing North American and Latin American private equity operations with LVMH and Groupe Arnault's existing European and Asian private equity and real estate operations, resulting in the largest, diversified consumer-dedicated private equity firm in the world.