Track top bodysuit, harness bag, both, IVY PARK x adidas. Hoop earrings, Lana Jewelry. Rings, Ofira. Beyonce by Melina Matsoukas for ELLE US January, 2020.

American music video, film, commercial and television director Melina Matsoukas, two-time Grammy Award winner and four-time MTV Video Music Awards winner for her "We Found Love" and "Formation" music videos, shoots her close friend Beyoncé in ELLE Magazine’s January 2020 cover story and interview ‘For Beyoncé, Creativity Is the Ultimate Power’.

Karen Langley styles the superstar in a mix heavy on selects from her IVY Park line. In a candid ‘Ask Me Anything’ narrative, Beyoncé responds to fan queries via email, Facebook and Instagram.

Snap track jacket, IVY PARK x adidas. Hoop earrings, Lana Jewelry. Necklace, Lorraine Schwartz. Beyonce by Melina Matsoukas for ELLE US January, 2020.

Early on the focus is the shoot itself, one she dreamed up with her ‘Formation collaborator, ‘Queen & Slim’ director Melina Matsoukas. The fan question is:

You have worked with several female directors. Why is that important to you?—via Facebook

Melina Matsoukas has inspired me to own and redefine what it means to be a director. As a woman, if you are too opinionated, too strong-willed, too anything, you are disregarded. I’ve seen this happen to Melina, but she handles it with respect and grace. Melina is a rarity; she has the sensibility to understand fashion, photography, storytelling, history, and culture and is able to seamlessly incorporate those components into her work. I have trusted Melina for over a decade and created some of my best work with her—from visuals for my music to tour content and now a fashion shoot. I was so excited to work with her on this shoot for ELLE, because working with Melina is effortless. We have a natural way of collaborating because of our friendship and mutual respect for each other. There’s no politics, no ego; it’s just about being in the moment and creating dope art. Pioneers like Kasi Lemmons, Julie Dash, and Euzhan Palcy have amazing catalogs, and women like Lena Waithe, dream hampton, Adria Petty, Diane Martel, Darnell Martin, and Ava DuVernay have added to the dialogue. And I am lucky to have worked with most of these talented women.

Jumpsuit, track top bodysuit, harness bag, all, IVY PARK x adidas. Hoop earrings, Lana Jewelry. Necklace, Lorraine Schwartz. Rings, Ofira. Mules, Bottega Veneta. Beyonce by Melina Matsoukas for ELLE US January, 2020.

Beyoncé is 99.9% perfect, but she needs to get down with Wikipedia and Google because her IVY PARK mo top of page one still has her in business with Parkwood’s Philip Green. BAD!!

In spring 2019, after buying back 100% ownership of IVY PARK, Beyoncé announced a new partner in Adidas.

IVYPARK will make its new debut to the world on January 2020.

The fan question is:

I have been waiting for more IVY PARK. What are you giving us with your partnership with adidas?—via Facebook

My mother instilled in me the idea that creativity starts with taking a leap of faith—telling your fears they are not allowed where you are headed. And I’m proud to do that with adidas. I am excited for you to see the campaign for the first collection of this new partnership. It incorporates my personal style and expands that to include something for everyone. I love experimenting with fashion, mixing high and low, sportswear with couture, even masculine and feminine. This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.

Short-sleeve hoodie, long-sleeve soccer jersey, both, IVY PARK x adidas. Gown, Valentino. Hoop earrings, Lana Jewelry. Beyonce by Melina Matsoukas for ELLE US January, 2020.

The fan question is:

In your productions, you show many shades of black and brown skin tones, various sizes, and representation of members of the LGBTQIA community. Why is inclusion and representation important to you?—via email

For me, it is about amplifying the beauty in all of us. I rarely felt represented in film, fashion, and other media. After having a child, I made it my mission to use my art to show the style, elegance, and attraction in men and women of color. We are living in a beautiful time of real progression towards acceptance. I’m so proud of the progress being made in and around the LGBTQIA community. Masculinity is being redefined. Women are not competing with women. They no longer strive to be the best female anything. They strive to be the best. Diversity and inclusion go beyond race.

These questions are a small fraction of Beyoncé’s extensive narrative for ELLE Magazine. Read on at ELLE.

Coat (worn inside out), Gucci. Asymmetrical dress, IVY PARK x adidas. Hoop earrings, Lana Jewelry. Sandals, Salvatore Ferragamo. Beyonce by Melina Matsoukas for ELLE US January, 2020.

Asymmetrical coat, 7/8 tights, super sleek 72 sneakers, all, IVY PARK x adidas. Trench dress, Junya Watanabe. Beret, Hermès. Hoop earrings, Lana Jewelry. Necklace, Lorraine Schwartz. Rings, Ofira.. Beyonce by Melina Matsoukas for ELLE US January, 2020.

Track top bodysuit, harness bag, both, IVY PARK x adidas. Hoop earrings, Lana Jewelry. Rings, Ofira. Beyonce by Melina Matsoukas for ELLE US January, 2020.

Snap track jacket, snap track pants, both, IVY PARK x adidas. Hoop earrings, Lana Jewelry. Necklace, rings, all, Lorraine Schwartz.. Beyonce by Melina Matsoukas for ELLE US January, 2020.