Versace [IG] shares its SS 2025 ad campaign ‘Individuality as an Attitude’, led by Chief Creative Director Donatella Versace, with photography by Mert Alas [IG] and Marcus Piggott [IG].

Models Chen Yang, Jacqui Hooper, Loli Bahia, Mona Tougaard and Tristan Watkins are styled by Jacob K with art direction by Ezra Petronio and Lane Petrusevych./ Hair by Mustafa Yanaz; makeup by Lucia Pieroni

Capri Holdings Announced 12% Holiday 2024 Decline

Hours ago Capri Holdings said that Versace [and Michael Kors as well] raised prices too high, contributing to a near-12% decline in quarterly revenue in holiday 2024 sales and a net loss of $547 million for Capri.

Now Capri is reversing course, lowering prices to be more realistic, joining the majority of luxury brands.

In an interesting comparison between Versace and Michael Kors, Capri Chief Executive John Idol said that Michael Kors added to much fashion, while Versace — always known for individuality — removed too many unique statement items and raised prices too high on more traditional fashion pieces.

Donatella on Versace and Individuality

Donatella Versace’s own comments accompanying the release of the SS 2025 campaign underscore this business understanding and brand clarification:

I have always believed in celebrating the individual. We are unique, we are vulnerable, we are brave, we are kind, we are strong. Our differences are what brings us together, and what makes us fascinating to each other. This campaign captures that individuality as an attitude.