The February 2025 issue of Vogue Spain [IG] is on location in Benidorm, sharing their cover fashion story starring Iris Law wearing Miu Miu on the cover in an issue dedicated to resort and early-spring, warm-weather getaway clothes . . . in an issue dedicated to the ‘triumph of the weird girls’..

Law wears boho bits from Abra, Dior, Fendi, Gimaguas, Maison Valentino, Prada, YSL and more, styled by Alicia Padron in images by Julia Noni [IG]. / Makeup by Karin Westerlund; hair by Cim Mahoney

The History of Beenidorm

Prior to the 1950s, Benidorm was primarily characterized by its traditional Spanish lifestyle, deeply rooted in agriculture and fishing. However, the vision of Pedro Zaragoza Orts, the then-mayor, played a pivotal role in modernizing Benidorm. Understanding the potential economic benefits, Zaragoza initiated a series of progressive changes aimed at attracting international tourists.

The mayor implemented urban planning strategies that allowed for high-rise hotel construction, transforming the landscape into a skyline resembling American cities, which was previously unheard of in Europe.

The Mayor’s Bikinis

Central to Benidorm's modernization was the embrace of a liberal approach to certain social norms, notably beach attire, which was a bold move considering the conservative Francoist regime in Spain. Zaragoza famously defied traditionalists and fought to legalize bikinis on Benidorm’s beaches, understanding their appeal to foreign tourists. This decision signaled a broader cultural shift towards openness and tourism-centered modernity.

Against this history of the once ‘sleepy coastal fishing town’, the particulars of Iris Law’s fashion story and her identity as a quirky and sometimes weird woman merge in a warm weather moment for Vogue Spain.