Pucci's Global Tribe Is Assembling: Anyiel, Felice, and Malika for Holiday 2022/23

AnyielMajok by Oliver Hadlee Pearch for Pucci Holiday 2022/23

Photographer Oliver Hadlee Pearch [IG] captures models Anyiel Majok, Felice Nova Noordhoff, and Malika Louback in the Emilio Pucci Holiday 2022/23 campaign ‘La Famiglia.

Imruh Asha styles a campaign the hugs Camille Miceli’s clear vision that “for me Pucci evokes a family of people spending time together, to enjoy life, parties, and well-being.”

Miceli wants the global enthusiasts, travel-loving, multi-generations Pucci ‘famiglia’ to embrace high-octane, dopamine-dressing as a form of spreading joyful optimism, self-confidence without a tinge of aristocracy [unlike Chanel] and a lust for life that reflects her own lifestyle.

La Famiglia Is Your Global Tribe

La Famiglia is a seasonless collection inspired by the joyful spirit of community and belonging, says Pucci’s IG.

Family includes all the members of your tribe, even if you aren’t cousins, sisters and brothers. All humans on earth share 99.9 percent identical genetic makeup, and Pucci seems poised to run with this concept.

Judging by the model lineup here — and a review of recent Pucci ads and La Famiglia’ social media posts — Miceli is not paying lip-service to people and places of color in marketing or design.

Many of our young people don’t know that in the 1970s, women across the Arab world — including Afghanistan — dressed very differently. I daresay that Pucci has a history with these women if I look at old Vogues.

What the women of Sudan endure today, compared to the way young women dressed in 1970, when they were university educated in large numbers, is hard to process.

I’ve attached another series of images after these wonderful Pucci ‘famiglia’ holiday snaps to underscore my point. ~ Anne

See Pt 2 of this fabulous Pucci campaign: Pucci's Global Tribe Is Assembling: Anyiel, Felice, and Malika for Holiday 2022/23-Pt2

From Pucci’s ‘La Piazzetta’ Fall 2022 Collection

Anyiel Majok is lensed by Will Scarborough [IG] in the September ‘La Piazzetta’ collection, styled again by Imruh Asha.

Most of these clothes are modest in their current state or are easily modified to be really fashionable while also honoring Islam. Even the fantastic, short black dress with a hood is easily modified with trousers.

Camille Miceli has a very clear vision of where she is going, and I love it. Her head scarves are beyond words!! ~ Anne