Ida Heiner and Victoria Fawole juxtapose a bold mix of prints and at-play, bourgeois rugby shirts in Louis Vuitton fall-winter 2022 campaign, lensed by David Sims.

On March 7, Louis Vuitton presented its Fall-Winter 2022 collection at the Musée d’Orsay in Paris, marking the first time the Beaux-Arts style museum hosted a fashion show.

“I am truly grateful to be able to present my new collection at the Musée d’Orsay which has always been a genuine source of inspiration for me,” Vuitton’s artistic director of women’s collections, Nicolas Ghesquière said in advance of the fashion show event. In announcing a formal and future relationship with the museum, Ghesquière lauded its “bold architecture” and its collections, including the world’s largest collection of Impressionist and post-Impressionist art.

Without being specific, Vuitton executives described a long-term partnership with the museum “that honors art and architecture, tradition and modernity, excellence and innovation, and the promotion of French culture and savoir-faire.”

Genderless dressing is coded into the design themes of the Louis Vuitton Fall Winter 2022 campaign. Barbie-Mania is not in the house as the increasingly important LV brand channels the key important messages of our modern world.

Against this backdrop of impressionist art — considered to be revolutionary and modern at the time — photographer David Sims [IG] captures a Louis Vuitton Fall 2022 campaign that is charming, soft around the edges and absent of darkness. Color is important, as is the depiction of light as a symbolism of a thriving optimism and intellectual curiosity. embedded in a post-revolutionary France.

Norwegian actor and friend of the House Renate Reinsve, star of the critically-acclaimed ‘The Worst Person in the World’, headlines the new Louis Vuitton campaign that also includes Akon Changkou, Elio Berenett, Ida Heiner, Kristine Lindseth, Qisi Feng, and Tida Rosvall.

Norwegian actor Renate Reinsve, called “Louis Vuitton’s latest red carpet darling” by Vogue Scandinavia stars in Louis Vuitton FW 2022 campaign, lensed by David Sims.

Nicolas Ghesquière’s Fall-Winter 2022 collection is dedicated to youth, exploring the formative adolescent years that allow one to forge character. Based on the idea of freedom of movement and a youthful desire to customize everything, the collection was designed to be mixed and matched depending on mood in order to approach taste as a personal construct. ~ Louis Vuitton

Louis Vuitton has risen into the top 10 global brands on the Kantar Branz Most Valuable Global Brands 2022 report, joining the ranks of Apple, Google, Amazon, Microsoft and other global mega brands not associated with the fashion industry.

Much of this popularity of Louis Vuitton among younger people is attributed to Vigil Abloh’s influence in communicating the brand’s values to younger people in an ‘Applesque’ sort of way.