'High Performance' Sport Style in W Magazine & Fall Runway Fast Lane

After Milan’s Gucci fall 2022 presentation — in which German sportswear giant Adidas made Gucci’s 2021 hacking of Balenciaga look like a warmup act — high-performance sporty design deserves an in-depth examination.

Yeezy Gap by Balenciaga and Adidas v Gap go head to head.

Left:Yeezy Gap engineered by Balenciaga; right right, Adidas x Gucci runway, with AOC collage using vintage Adidas poster.

There’s no doubt that Mr. Ye calculated that no one could match his unannounced Thursday February 24 drop of pre-order images for Yeezy Gap engineered by Balenciaga. NYT Vanessa Friedman asks: Yeezy Gap/Balenciaga Is Here. Is It Worth It?

On the left in image above, we have Yeezy Gap/Balenciaga and on the right Adidas x Gucci. May the best man win. We will say that only one image looks like it could have walked out of the mind of Virgil Abloh, even with AOC’s collage help. Nice serve Gucci.

And Mr. Ye, AOC agrees with Friedman that your gesture lacked — hmmm . . . collegial decorum. Just don’t do a Vladimir P, okay? And if you have walked out too far on a limb these days, just promise us that you won’t go nuclear. Your buddies have the world pretty shaken up this week with their tough talk about Vlad’s nuclear threats and assault on Ukraine being “genius”.

Fashion’s blockbuster collaboration hyperculture was born in a brew of streetwear and sportswear traditions. And the December 2021 issue of W Magazine reminded us that this entire style mindset has massive wings. And even purebred fashionistas are game for the look.

The six-person ‘High Performance’ model gaggle includes Alix Bouthors, Greta Hofer, Quinn Mora, Raynara Negrine, Sofia Hansson and Victoria Fawole. Max Pearman styles ‘High Performance’ with a mix luxury brands and their fishnets, coupled with Buffalo London platform shoes and Louis Vuitton baseball caps. Photographer Karim Sadli [IG] is behind the lens xxx./ Hair by Damien Boissinot; makeup by Christelle Cocquet