Hailey Bieber Strides into WSJ Magazine to Talk Rhode, Her New Skincare Brand

Hailey Bieber is here to talk about Rhode, her new skin-care brand launching this fall. She’s not here to talk about her marriage or what she and husband Justin Bieber do — except to be a normal married couple — behind closed doors.

Like growing numbers of top models and celebs, talents, entertainers — Hailey Bieber isn’t very impressed with today’s media. In fact she’s told her team — zero personal interviews in 2022. From AOC’s perspective, Hailey’s got a point.

Hailey Bieber Is Down on Media Interviews

“It doesn’t feel worth it to me anymore when I try to have an open conversation with someone like you and then it gets taken out of context,” Bieber says to Lane Florsheim, who interviews her in WSJ Magazine’s Spring Fashion issue cover story, in Hailey Bieber’s Next Move.

“The media loves to take a tiny little blurb of something for clickbait. The media has always been a disgusting thing.”

Hailey Bieber’s Chic Tomboy Style

Charlotte Collet styles Bieber in a major fashion story lensed by Angelo Pennetta [IG]. From her red catsuit by Saint Laurent by Anthony Vaccarello to a polished Guuci menswear suit with vest, tie and hat, Hailey Bieber channels her oft-imitated “tomboy, but chic” style.

“She has that perfect mix of California-meets-New York edge,” says ‘Vogue Australia’ fashion director Christine Centenera says about Bieber. The co-founder of the luxury basics label Wardrobe.NYC, Centenera first met Bieber in 2019. Today the two are currently working on a fashion-related project that will launch together later this year.

Rhode Skin-Care and Bieber’s ‘Glazed Donut Skin’

Speaking of her “glazed donut skin’, Hailey Bieber shares that her role in Rhode, her new skin-care brand, is the “Creative of Everything” from packaging and colors and overall aesthetic. Bieber gives a major nod to the women already successful in new brand development, citing Kim Kardashian and Kylie Jenner, whose respective Skims and Kylie Cosmetics brands have affordable prices, Bieber also calls out Jen Atkin, who founded the hair-care company Ouai.

Hailey Bieber’s Own Media Gigs

Following up on her frank comments about media interviews, Bieber says she started her YouTube channel with 1.46 million followers to have people get to know her one-on-one, and not through media clickbait headlines.

“There are always things that have circulated around, [for example,] that I wasn’t very nice,” she says. “I wanted people to feel like, Oh, you know what? If I sat down and had coffee with her, we’d probably be friends.”

Bieber is good at playing media host, with plenty of experience in her resume.

Friends Call Hailey Bieber Genuine

“It’s really nice to have a best friend who also understands the industry,” says Kendall Jenner, a fellow model and one of Bieber’s closest friends. “I think that people don’t know just how kind she is. When people try and live private lives, it doesn’t always totally show.”

Bieber strives to get down with everyday people. “I want to make people feel like I’m another gal next door,” she says. “I’m a girl from New York who happened to get to this place.” Read the entirety of Hailey Bieber’s interview on AOC’s guest link to WSJ Magazine.