Versace's Pre-Fall 2021 Campaign Le Medusa Bags + Baroccoflage Print by Alasdair McLellan

Versace [IG] Creative Director Donatella Versace takes a more subdued approach to rich patterns in the brand’s Pre-Fall 2021 ad campaign. Make no mistake, though, Versace’s new version of a camouflage print — Baroccoflage — is a hip addition from the new menswear collection.

The new Versace campaign features models Fernando Lindez, Raphael Balzer, Rianne van Rompaey, Simone Bricchi, Sora Choi, and Vittoria Ceretti. Jacob K styles the logo denim and printed blazers with the La Medusa bag hanging from trees like cotton candy.

Trees prompt an AOC search of Versace and sustainability — and it looks pretty empty beyond the usual corporate declarations of “we’re on it.” Alasdair McLellan [IG] photographs the model assembly gathered to showcase a Versace pre-fall 2021 campaign

Watch the campaign video for a big overview of the a collection featuring designs “that celebrate personality and individual identity, presenting the new must-have pieces for a world that has evolved and changed,” writes Versace