Malaika Holmen in 'Blue Crush by Rory Payne for Sunday Times Style UK

Model Malaika Holmen is styled by Verity Parker in ‘Blue Crush’, a collection of the season’s best denim jeans. Rory Payne is behind the lens for The Sunday Times Style Magazine May 10, 2020./ Hair by Naoki Komiya; makeup by Jenny Coombs

AOC has invested 30 minutes in trying to track down the brands in this editorial and whether or not they are sustainable, what brands, etc. So dogged were we that we subscribed to the London Times — given England’s commitment to sustainability — and still we failed. Another Kafka moment. Trend forecaster Li Edelkoort talkes about the glut of meaningless information the Internet has become — and Google search is NO help. Today we agree with her.